FanWord Stories
A storytelling service that helps your athletes tell their stories and build their brands
It's like having your own 'The Players' Tribune'-like content series that our team manages from start to finish
STEP 1
Strategy
To kick things off, let’s talk about who the storytellers are, what kind of stories you want to highlight, how many stories you want us to create, and more. If preferred, we also assist you with the story research, storyteller selection and even help build out an entire campaign around this content series.
STEP 2 (OPTIONAL)
Platform Setup
Next, we build a custom, white-label platform for your organization where all stories will be published on. This is set up as a subdomain of your main site and therefore seamlessly integrates with your existing digital presence. Because our platform is custom-made for each partner, we can easily adjust the layout, integrate corporate partners, and more to match your needs and wants.
- Custom & Responsive Design
- Sponsor Integration
- Tracking & Analytics
- Social Sharing
STEP 3
Content Creation
Our team then creates powerful and authentic stories about your athletes, coaches, and other storytellers. From short-form to long-form stories, we do it all. Our specialty is written content from an athlete’s perspective.
- Written Content
- Video Content
- Audio Content
- Photography
- Social Content
STEP 4
Review Process
To protect both your brand and the brands of your storytellers, before any content is published, we send it back to you and the storyteller for review first.
STEP 5
Publish & Promote
Once everything looks good, we publish the content and also provide you and the athlete with numerous social media graphics to drive traffic to the story.Â
- Social Sharing
- Social Media Graphics
- Easy Integration w Tools like Opendorse/INFLCR
Drive Sponsorship Revenue
Our stories, on average, generate 5-6x more engagements, making our platform and content great digital & social sponsorship assets.
Save Resources
Our team manages everything from start to finish, allowing you to focus on your day-to-day while we produce engaging content.
Brand Development
Help your athletes grow their personal brands and maximize their NIL value for partnership opportunities.
Let FanWord Stories pay for itself
Drive Sponsorship Revenue
Turn FanWord Stories into a powerful and compliant digital & social sponsorship asset for corporate partners. Align your sponsors with unique and authentic content that connects with fans on a more personal level.
Ready to learn more?
Add-ons to do even more
FanWord Coach
Best-in-class education from industry experts that teach everything from personal branding to financial literacy to social media, and much more.
FanWord Boost
A free athlete directory that summarizes everything about your athletes’ brands in one spot, helping them get discovered and monetize their Name, Image, and Likeness.
