We Let Your Stories Do The Talking
FanWord helps sports brands build meaningful connections with their audiences through innovative storytelling solutions.
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HI THERE, WE'RE FANWORD!
A Full-Service Storytelling Company
Your brand story is best told through the lens of your most valuable assets – your athletes, coaches, fans, staff, alumni, and other ambassadors. After all, it’s their stories that define your brand. At FanWord, we focus on leveraging these stories for strategic purposes. Take a look around and let us know if you have any questions.
Your brand story is best told through the lens of your most valuable assets – your athletes, coaches, fans, staff, alumni, and other ambassadors. After all, it’s their stories that define your brand. At FanWord, we focus on leveraging these stories for strategic purposes. Take a look around and let us know if you have any questions.
OUR SERVICES
We Bring Your Stories To Life
Powerful and effective storytelling goes beyond a nice piece of content. How stories are told, where they are published, or how they are promoted to reach your intended audiences are just a few of the fundamental questions that can make or break your storytelling efforts. But don’t worry, at FanWord, we are with you from start to finish. Our areas of expertise are:
Powerful and effective storytelling goes beyond a nice piece of content. How stories are told, where they are published, or how they are promoted to reach your intended audiences are just a few of the fundamental questions that can make or break your storytelling efforts. But don’t worry, at FanWord, we are with you from start to finish. Our areas of expertise are:
Creative & Branding
- Web Design & Development
- Microsites & Landing Pages
- Social Media Graphics
- Branding & Logo Design
- Graphic Design
Social Media
- Influencer Marketing
- Strategy & Consulting
- Contests & Giveaways
- Social Media Advertising
- Analytics & Reporting
OUR PROCESS
Your Partner From A-Z
01
Discovery
Let’s get acquainted. In this first step, we get to know you, your brand, your goals and get a better understanding of your pain points.
02
Strategy
Our team will now take all of our findings and create a viable plan custom to your brand needs and wants.
03
Create
Then, we produce all of the storytelling & creative content and align them with your vision.
04
Launch
Let’s take our creations live and promote them strategically on the agreed-upon channels.
05
Learn
No matter if this is a one-time or ongoing collaboration, we measure our results and scale up, up, up.
Strategy
From powerful written, video, and audio stories to photography and more, our talented network of diverse storytellers has the skills and passion to create authentic, unique, and memorable content.
Custom Content
From powerful written, video, and audio stories to photography and more, our talented network of diverse storytellers has the skills and passion to create authentic, unique, and memorable content.
Creative
Design and branding are instrumental to storytelling. The greatest story in the world presented in the wrong fash
Distribution
We help you get your stories in front of the right audience, at the right time, and on the right channels through both strategy and execution.
350+
STORIES TOLD
15,000+
CREATIVE ASSETS CREATED
Millions
REACHED & TOUCHED
OUR WORK
See What We Did For Some Of Our Awesome Partners
USE CASES
What We Can Help You With
Fan Engagement
On average, our content generates 3-5x more organic engagements. Fans long for personal content about their favorite athletes & coaches.
Sales & Fundraising
Give your sales & fundraising campaigns a personal touch by integrating the stories of your brand ambassadors. Don't make it about sales. Make it about the people.
Brand Awareness
Athletes will share positive content about themselves. And since they own the most powerful social media channels in sports, your content can gain up to 10x more engagements.
Recruiting
Show prospects that your athletes have a voice, are valued, and taken care of. Implement our content in your recruiting outreach and give prospects another reason to commit.
Brand Affinity
Leverage your most valuable assets to build fan loyalty and brand affinity. Show your community that your brand is more than just what happens on the field.
Athlete Branding
We help you tap into athletes' social media channels, the most powerful social media channels in sports, and help you gain up to 10x more engagement on your content.
Fan Engagement
On average, our content generates 3-5x more organic engagements. Fans long for personal content about their favorite athletes & coaches.
Sales & Fundraising
Give your sales & fundraising campaigns a personal touch by integrating the stories of your brand ambassadors. Don't make it about sales. Make it about the people.
Brand Awareness
We help you tap into athletes' social media channels, the most powerful social media channels in sports, and help you gain up to 10x more engagement on your content.
Recruiting
Show prospects that your athletes have a voice, are valued, and taken care of. Implement our content in your recruiting outreach and give prospects another reason to commit.
Brand Affinity
Leverage your most valuable assets to build fan loyalty and brand affinity. Show your community that your brand is more than just what happens on the field.
Athlete Branding
We can help your athletes build, grow, protect, and manage their personal brands. We go beyond stats and numbers and highlight their human side and what makes them unique.
The FanWord Academy
The FanWord Academy helps student-athletes build, grow, protect, and manage their digital brands. Educational resources are paired up with personalized services to assist all student-athletes for a life on and off the field.
OUR MOST POPULAR PRODUCT
The 360° Storytelling Package
The 360° Storytelling Package is specifically geared towards capturing impactful stories and sharing them in the most effective way to cut through the digital content clutter. It consists of three services.
- First-Person Stories
- Microsite Design & Development
- Social Media Graphics
WHAT OTHERS ARE SAYING
Don't Just Take Our Word For It
We work with amazing brands in the college sports, esports, high school sports, and professional sports landscape. And they actually say nice things about us, too. See for yourself.
We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.
Jessica PareAssociate Athletics Director, Communications 
Our student-athletes have great stories to share. FanWord has helped our student-athletes tell their stories in a very personal and meaningful way. Our fan base and supporters have embraced the stories that help highlight our mission of Shaping Champions.
Herman HudsonDirector of Public Relations
Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.
Alex LindenSports Information Director 
We’ve been very happy working with Fanword this season. They’ve provided our website and fans with unique content not available elsewhere, while showcasing elements of our student-athletes not often seen or heard. Our student-athletes have been pleased with the results as well, feeling like the stories are truly their voice, while providing input on the final product.
Michael WeismanDirector of Communications
It's always a challenge to find creatives who can carry out your vision from conception to execution. Looking to capture the essence of the NEC in one video was no easy task, but Fanword was with us every step of the way with an unmatched attention to detail. The final product was something we were both proud of, and in the end, that's what a true collaboration is all about.
Ron RatnerSenior Associate Commissioner for PR/New Media/TV
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