STORYTELLING FOR
SPORTS TEAMS & BRANDS

STORYTELLING FOR SPORTS TEAMS & BRANDS

Take Your Storytelling To The Next Level

FanWord is a creative storytelling agency that leverages the personal stories of your most valuable asset - your people - to help you reach your goals in marketing, branding, sales, recruiting, and more.

STORYTELLING FOR
SPORTS TEAMS & BRANDS

STORYTELLING FOR SPORTS TEAMS & BRANDS

Take Your Storytelling
To The Next Level

FanWord is a creative storytelling agency that leverages the personal stories of your most valuable asset - your people - to help you reach your goals in marketing, branding, sales, recruiting, and more.

OUR APPROACH

Storytelling From A-Z

At FanWord, it's all about authentic storytelling. Think of us as a team of passionate storytellers, creatives, and marketers that connect your brand with your audience through powerful stories, capturing the lives and experiences of your athletes, former athletes, coaches, fans, and other brand ambassadors. We approach each project from four different angles.

PLAN

Content Strategy

Great content starts with a great concept. Via data-driven insights, we help you identify the right strategy to accomplish your goals.

PRODUCE

Content Creation

We craft powerful & authentic stories about the lives and experiences of your brand ambassadors in various digital & non-digital formats.

PRESENT

Content Presentation

How stories are positioned and presented plays a huge role in connecting your brand to your audience of choice.

PROMOTE

Content Distribution

Creating content is one thing. Getting it in front of the right audience, at the right time, and on the right channels is another. We got you covered!

OUR WORK

Their Stories = Your Story

Your brand is defined by the countless stories that you shape each and every single day. It's time to share these stories with the world. Cut through the digital content clutter, humanize your brand, and bond with your audience on a deeper level.

OUR MOST POPULAR OFFER

360° Storytelling Package

Our three most popular services are bundled together to guarantee the most complete storytelling solution for your brand. Check it out for yourself!

USE CASES

Why Storytelling?

When done right, storytelling is a powerful tool that results in authentic & unique content that is hard to come by anywhere else. It's this layer of authenticity & uniqueness that can truly help you move the needle in any of the following areas.

Drive Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.

Connect With Alumni

Highlighting the personal stories of your current and former athletes is a powerful way to keep your alumni involved or even re-connect with them.

Boost Recruitment

Whether you want to recruit new athletes or find great talent to work for your brand, storytelling can be a powerful force to accomplish both.

Drive Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.

Connect With Alumni

Highlighting the personal stories of your current and former athletes is a powerful way to keep your alumni involved or even re-connect with them.

Boost Recruitment

Whether you want to bring in new athletes or find great talent to work for your brand, storytelling can be a powerful force to accomplish both.

Increase Sales

Give your sales campaigns a personal touch by integrating the stories of your brand ambassadors. Allow your audience to build a personal connection with your brand.

Support Fundraising

Show donors the immediate impact their financial support has. With their help, you get to shape the lives and experiences of countless brand ambassadors.

Build Brand Awareness

An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.

Increase Sales

Give your sales campaigns a personal touch by integrating the stories of your brand ambassadors. Allow your audience to build a personal connection with your brand.

Support Fundraising

Show donors the immediate impact their financial support has. With their help, you get to shape the lives and experiences of countless brand ambassadors.

Build Brand Awareness

An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.

WHAT OTHERS ARE SAYING

Don't Just Take Our Word For It

We work with amazing clients in the college sports, high school sports, and professional sports landscape. And they actually say nice things about us, too. See for yourself.

"

We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.

JESSICA PARE

Alabama

Associate Athletics Director, Communications

"

Our student-athletes have great stories to share. FanWord has helped our student-athletes tell their stories in a very personal and meaningful way. Our fan base and supporters have embraced the stories that help highlight our mission of Shaping Champions.

HERMAN HUDSON

SMU

Director of Public Relations

"

Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.

ALEX LINDEN

Nebraska Wesleyan

Sports Information Director

"

We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.

JESSICA PARE

Alabama

Associate Athletics Director, Communications

"

Our student-athletes have great stories to share. FanWord has helped our student-athletes tell their stories in a very personal and meaningful way. Our fan base and supporters have embraced the stories that help highlight our mission of Shaping Champions.

HERMAN HUDSON

SMU

Director of Public Relations

"

Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.

ALEX LINDEN

Nebraska Wesleyan

Sports Information Director

Ready To Leverage Your Stories?!

We're here to help. Come and say hi!

© 2019 FanWord • 151 N. 8th Street, 68508 Lincoln, NE • hello@fanword.com • 402-310-1104