STORYTELLING FOR SPORTS TEAMS & BRANDS
Tell Your Story
Through Your People
FanWord is a creative storytelling agency that leverages the personal stories
of your most valuable asset - your people - to help you reach your goals in
marketing, branding, sales, recruiting, and more.
OUR EXPERTISE
Storytelling From A-Z
At FanWord, it's all about authentic storytelling. Think of us as a team of passionate storytellers, creatives, and marketers that connect your brand with your audience through powerful stories, capturing the lives and experiences of your athletes, former athletes, coaches, fans, and other brand ambassadors. We focus on three key areas.
PLAN
Content Strategy
Great content starts with a great concept. Via data-driven insights, we help you identify the right strategy to accomplish your goals.
PRODUCE
Content Creation
We craft powerful & authentic stories about the lives and experiences of your brand ambassadors in various digital & non-digital formats.
PROMOTE
Content Distribution
Creating content is one thing. Getting it in front of the right audience, at the right time, and on the right channels is another. We got you covered!
OUR WORK
Their Stories = Your Story
Your brand is defined by the countless stories that you shape each and every single day. It's time to share these stories with the world. Cut through the digital content clutter, humanize your brand, and bond with your audience on a deeper level.
OUR MOST POPULAR OFFER
360° Storytelling Package
Our three most popular services are bundled together to guarantee the most complete storytelling solution for your brand. First-person storytelling, custom social media graphics, and microsite development. And if you're looking for addons or a custom solution, look no further. Check it out!
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USE CASES
What We Can Do For You
When done right, storytelling is a powerful tool that results in authentic & unique content that is hard to come by anywhere else. It's this layer of authenticity & uniqueness that can truly help you move the needle in any of the following areas.
Drive Fan Engagement
Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.
Connect With Alumni
Highlighting the personal stories of your current and former athletes is a powerful way to keep your alumni involved or even re-connect with them.
Boost Recruitment
Whether you want to recruit new athletes or find great talent to work for your brand, storytelling can be a powerful force to accomplish both.
Drive Fan Engagement
Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.
Connect With Alumni
Highlighting the personal stories of your current and former athletes is a powerful way to keep your alumni involved or even re-connect with them.
Boost Recruitment
Whether you want to bring in new athletes or find great talent to work for your brand, storytelling can be a powerful force to accomplish both.
Increase Sales
Give your sales campaigns a personal touch by integrating the stories of your brand ambassadors. Allow your audience to build a personal connection with your brand.
Support Fundraising
Show donors the immediate impact their financial support has. With their help, you get to shape the lives and experiences of countless brand ambassadors.
Build Brand Awareness
An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.
Increase Sales
Give your sales campaigns a personal touch by integrating the stories of your brand ambassadors. Allow your audience to build a personal connection with your brand.
Support Fundraising
Show donors the immediate impact their financial support has. With their help, you get to shape the lives and experiences of countless brand ambassadors.
Build Brand Awareness
An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.
OUR APPROACH
Transparent. Simple. Efficient.
Marketing doesn't have to be deceiving, loose its human touch, or be a complicated mess. At FanWord, we help you turn sporadic story production into a streamlined storytelling machine in four simple steps.
01
Define Strategy
In this first step, we discuss your objectives and develop a roadmap of how to reach them. Depending on your goals, this step may include SEO & keyword analyses, a storyteller audit, an evaluation of your social media presence., or other steps.
02
Choose Content Formats
Next, we capture impactful stories in the most powerful format(s).
Services Offered:
• Written Stories
• Video Stories
• Audio Stories
• Photography
03
Select Presentation Styles
Now, our creative team transforms each story into numerous stunning and reusable digital and non-digital assets for you to leverage through your own channels.
Services Offered:
• Microsites & Landing Pages
• Social Media Content
• Editorial Content
• Print Materials
04
Pick Distribution Methods
Lastly, we assist in strategically distributing the content on various outlets to reach your goals.
Services Offered:
• Organic Distribution
• Influencer Marketing
• Social Media Advertising
01
Identify Strategy
Every collaboration begins with developing a roadmap to meet your objectives.
• SEO & Keyword Analysis
• Storyteller Audit
• Social Media Analysis
02
Choose Content Formats
Now, we capture impactful stories in the most powerful format(s).
• Written Stories
• Video Stories
• Audio Stories
03
Select Presentation Styles
Creating a story is one thing. Presenting it on the right channels is a different beast. But no worries, we got you covered!
• Microsites & Landing Pages
• Social Media Content
• Print Materials
• Photography
04
Pick Distribution Methods
Every collaboration begins with developing a roadmap to meet your objectives.
• Organic Distribution
• Influencer Marketing
• Social Media Advertising
SPECIAL PACKAGES
Blinder + FanWord
We create weekly/monthly first-person stories about your brand ambassadors, present them in compelling digital assets, and publish them on a custom story-driven microsite.
SPECIAL PACKAGES
Sports Sponsorships
We create weekly/monthly first-person stories about your brand ambassadors, present them in compelling digital assets, and publish them on a custom story-driven microsite.
WHAT OTHERS ARE SAYING
Don't Just Take Our Word For It
We work with amazing clients in the college sports, high school sports, and professional sports landscape. And they actually say nice things about us, too. See for yourself.
"
We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.
JESSICA PARE
Alabama
Associate Athletics Director, Communications
"
Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.
ALEX LINDEN
Nebraska Wesleyan
Sports Information Director
"
Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.
ALEX LINDEN
Nebraska Wesleyan
Sports Information Director
"
Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.
ALEX LINDEN
Nebraska Wesleyan
Sports Information Director
"
Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.
ALEX LINDEN
Nebraska Wesleyan
Sports Information Director
"
Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.
ALEX LINDEN
Nebraska Wesleyan
Sports Information Director
"
Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.
ALEX LINDEN
Nebraska Wesleyan
Sports Information Director
Top News
SMU Mustangs Partner With FanWord To Share Powerful Stories Of Their Student-Athletes
Liberty Flames Partner With FanWord To Leverage Impactful Stories About Their Student-Athletes
Nebraska Wesleyan Prairie Wolves Partner With FanWord To Help Tell The Stories Of Their Student-Athletes
Ready To Leverage Your Stories?!
We're here to help. Come and say hi!
© 2019 FanWord • 151 N. 8th Street, 68508 Lincoln, NE • hello@fanword.com • 402-310-1104
CONTACT US
Start The Conversation
Tell us a little bit about yourself and one of our team members will get a hold of you within the next 48 hours.
250+
Stories Told
1M+
Engagements Earned
∞
Emotions Triggered
OUR SERVICES
No Matter Your Project, We Got You Covered
Our services are designed to connect your audience to your brand in powerful new ways. We guide you through the entire process from start to finish and assist you in building loyal, long-lasting relationships with your audience.
Written Storytelling
• First-Person Stories
• Feature Stories
Visual Storytelling
• Videography
• Photography
• Motion Graphics
Graphic Design
• Web Design
• Social Media Graphics
• Print Design
Influencer Marketing
• Influencer Selection
• Influencer Communication
• Campaign Execution
Data Research
• SEO & Keyword Analysis
• Storyteller Audit
• Social Media Analysis
PLAN
Story Strategy
Great content starts with a great concept. Via data-driven insights, we help you identify the right strategy to accomplish your goals.
