STORYTELLING FOR
SPORTS TEAMS & BRANDS
STORYTELLING FOR SPORTS TEAMS & BRANDS
Take Your Storytelling To The Next Level
FanWord is a creative storytelling agency that leverages the personal stories of your most valuable asset - your people - to help you reach your goals in marketing, branding, sales, recruiting, and more.
STORYTELLING FOR
SPORTS TEAMS & BRANDS
STORYTELLING FOR SPORTS TEAMS & BRANDS
Take Your Storytelling
To The Next Level
FanWord is a creative storytelling agency that leverages the personal stories of your most valuable asset - your people - to help you reach your goals in marketing, branding, sales, recruiting, and more.
OUR APPROACH
Storytelling From A-Z
At FanWord, it's all about authentic storytelling. Think of us as a team of passionate storytellers, creatives, and marketers that connect your brand with your audience through powerful stories, capturing the lives and experiences of your athletes, former athletes, coaches, fans, and other brand ambassadors. We approach each project from four different angles.
PLAN
Content Strategy
Great content starts with a great concept. Via data-driven insights, we help you identify the right strategy to accomplish your goals.
PRODUCE
Content Creation
We craft powerful & authentic stories about the lives and experiences of your brand ambassadors in various digital & non-digital formats.
PRESENT
Content Presentation
How stories are positioned and presented plays a huge role in connecting your brand to your audience of choice.
PROMOTE
Content Distribution
Creating content is one thing. Getting it in front of the right audience, at the right time, and on the right channels is another. We got you covered!
OUR WORK
Their Stories = Your Story
Your brand is defined by the countless stories that you shape each and every single day. It's time to share these stories with the world. Cut through the digital content clutter, humanize your brand, and bond with your audience on a deeper level.
OUR MOST POPULAR OFFER
360° Storytelling Package
Our three most popular services are bundled together to guarantee the most complete storytelling solution for your brand. Check it out for yourself!
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USE CASES
Why Storytelling?
When done right, storytelling is a powerful tool that results in authentic & unique content that is hard to come by anywhere else. It's this layer of authenticity & uniqueness that can truly help you move the needle in any of the following areas.
Drive Fan Engagement
Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.
Connect With Alumni
Highlighting the personal stories of your current and former athletes is a powerful way to keep your alumni involved or even re-connect with them.
Boost Recruitment
Whether you want to recruit new athletes or find great talent to work for your brand, storytelling can be a powerful force to accomplish both.
Drive Fan Engagement
Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.
Connect With Alumni
Highlighting the personal stories of your current and former athletes is a powerful way to keep your alumni involved or even re-connect with them.
Boost Recruitment
Whether you want to bring in new athletes or find great talent to work for your brand, storytelling can be a powerful force to accomplish both.
Increase Sales
Give your sales campaigns a personal touch by integrating the stories of your brand ambassadors. Allow your audience to build a personal connection with your brand.
Support Fundraising
Show donors the immediate impact their financial support has. With their help, you get to shape the lives and experiences of countless brand ambassadors.
Build Brand Awareness
An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.
Increase Sales
Give your sales campaigns a personal touch by integrating the stories of your brand ambassadors. Allow your audience to build a personal connection with your brand.
Support Fundraising
Show donors the immediate impact their financial support has. With their help, you get to shape the lives and experiences of countless brand ambassadors.
Build Brand Awareness
An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.
WHAT OTHERS ARE SAYING
Don't Just Take Our Word For It
We work with amazing clients in the college sports, high school sports, and professional sports landscape. And they actually say nice things about us, too. See for yourself.
"
We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.
JESSICA PARE
Alabama
Associate Athletics Director, Communications
"
Our student-athletes have great stories to share. FanWord has helped our student-athletes tell their stories in a very personal and meaningful way. Our fan base and supporters have embraced the stories that help highlight our mission of Shaping Champions.
HERMAN HUDSON
SMU
Director of Public Relations
"
Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.
ALEX LINDEN
Nebraska Wesleyan
Sports Information Director
"
We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.
JESSICA PARE
Alabama
Associate Athletics Director, Communications
"
Our student-athletes have great stories to share. FanWord has helped our student-athletes tell their stories in a very personal and meaningful way. Our fan base and supporters have embraced the stories that help highlight our mission of Shaping Champions.
HERMAN HUDSON
SMU
Director of Public Relations
"
Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.
