Rising Spear and FanWord partner to launch official Rising Spear Athlete Directory

Today, FanWord and Rising Spear have announced an innovative partnership to further help FSU student-athletes maximize NIL opportunities and activities.

Through this partnership, Rising Spear has launched its official student-athlete directory. The directory — powered by FanWord — gives each FSU student-athlete who has partnered with Rising Spear, a website-like profile that curates everything about their brand, social media channels, and NIL opportunities in one place, simplifying how businesses, donors and fans can find, connect, and collaborate with them.

The directory also highlights and promotes local NIL retailers such as Garnet and Gold and the Seminole Sports Shop / Bookstore along with multiple online vendors for merchandise, posters, and other co-branded NIL products.

“We are ecstatic to partner with FanWord,” said Will Cowen, Chief Operating Officer of Rising Spear. “For the first time, Florida State fans, alumni, family, and boosters will have a single location that aggregates all NIL opportunities by category or by athlete!” 

FSU student-athletes can conveniently add their FanWord profile link to their social media bios to maximize engagement and exposure. Athletes interested in customizing their profiles further can also claim their FanWord profile to add photos, videos, accolades, industries they’d like to work with, and much more.

“Rising Spear is one of the most innovative and athlete-focused collectives in the country,” said Chris Aumueller, CEO of FanWord. “We are thrilled to bring their official athlete directory to life and to further support them and their student-athletes in the NIL era. We believe it’s important to centralize everything about your athletes and NIL initiatives in one place, and it’s great to partner with organizations like Rising Spear who share that vision.”

To check out the directory, click here.


FanWord is a storytelling and brand development company for the college sports and NIL industry that works with more than 50 athletic organizations across the country. To learn more about FanWord’s athlete directory product, FanWord Directory, click here.


Rising Spear has provided local, regional, and national monetization opportunities for more than 200 FSU student-athletes, and was one of the first collectives launched in the country in December 2021. Rising Spear is also an official partner of Florida State Athletics.


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