May 13, 2026
CONWAY, Ark. — Hendrix College Athletics has entered into a three-year partnership with FanWord, the leading AI technology and storytelling company in college sports. Through this agreement, the Warriors will implement FanWord Assist, an AI-powered content creation platform built to help athletic communications teams produce high-quality written content more efficiently and at greater scale.
FanWord Assist gives sports information and communications professionals the tools to quickly produce polished written content — including game recaps, feature stories, player bios, and award nominations — while preserving the authentic voice that defines each program. The platform pairs advanced artificial intelligence with flexible editorial guidelines, enabling departments to expand their storytelling output without adding to staff workload.
“As we enter into a new era of Hendrix athletics, coupled with the continued academic and athletic excellence displayed by our student-athletes, it is more imperative than ever that we as an institution find effective ways of promoting that excellence in a thorough, efficient manner,” said Sandy Burks, Hendrix College Director of Athletic Communications. “Our partnership with FanWord does just that. Through this partnership, our capacity for storytelling and engaging with our audience will be greatly enhanced. We look forward to working with FanWord to highlight the unique stories of our student-athletes and alumni.”
