May 8, 2026
SANTA CLARA, Calif. — Santa Clara Athletics has announced a new three-year partnership with FanWord, the leading AI-powered storytelling company in college sports. Through the agreement, Santa Clara will integrate FanWord Assist, FanWord’s content creation platform, into its communications operation to strengthen and scale storytelling across all Broncos programs.
FanWord Assist gives athletic communications teams the ability to efficiently produce things like game recaps, feature stories, player bios, and award nominations. Built specifically for college sports, the platform is designed to accelerate the process for written content creation while preserving each program’s distinct voice and brand identity.
“We are excited to partner with FanWord as the next step in our ongoing efforts to better tell the story of Santa Clara Athletics,” said Matt Steward, Santa Clara Associate Athletics Director, Media Relations. “FanWord has established itself as the industry leader in AI-powered storytelling, and provides sports communicators with the necessary tools to be more efficient in our day-to-day operations. We are excited to begin this journey together.”
