September 15, 2025
BRISTOL, Tenn. – King University Athletics has entered into a new partnership with FanWord, a leading provider of AI-powered digital storytelling solutions in college sports, to strengthen how the Tornado share their stories and engage their community.
Through the partnership, King University will leverage FanWord’s platform to cultivate more stories and elevate the digital presence of its student-athletes, coaches, and alumni. The platform simplifies the writing process for athletic communication teams and helps them write game recaps, feature stories, player bios, and other content more efficiently. The collaboration will create new opportunities to showcase the Tornado community in authentic and impactful ways, while also giving staff a resource to expand the reach and consistency of their storytelling efforts.
“I’m excited to announce this partnership with FanWord and to utilize their AI tools that will allow the King University Athletic Communications staff to provide the best face of our athletes and our programs,” said Kate Daugherty, Interim Director of Athletic Communications. “We look forward to embracing this new technology.”
