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Hatters Team Up with FanWord to Elevate Storytelling Through AI Innovation

September 3, 2025

DELAND, Fla. – Stetson University Athletics has entered into a new partnership with FanWord, one of the leading AI technology and storytelling companies in college sports, to integrate FanWord Assist into its communications strategy. This collaboration will help the Hatters expand and streamline their coverage of student-athletes, teams, and key moments across all sports.

FanWord Assist is an AI-powered content creation platform that enables athletic communications teams to efficiently produce game recaps, feature stories, and player bios. Designed specifically for college sports, the platform speeds up the creation process while ensuring a consistent voice and preserving the authenticity that defines each program’s brand.

“We’re pleased to collaborate with FanWord to strengthen our ability to deliver valuable content,” said Richard Kilwien, Stetson’s Associate Athletic Director for External Operations. “The Hatter Athletic Communications staff has an enormous amount of responsibility. With FanWord, our athletic communications team will have the tools to move beyond the daily routine and make a lasting impact on how our community perceives our athletics program.”

Read the full release.

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