AI Company to Enhance Storytelling Through FanWord Assist
September 8, 2025
TAMPA, Fla. – University of South Florida Athletics has announced a partnership with FanWord, one of the leading AI technology and storytelling companies in college sports, to integrate FanWord Assist into its communications strategy. This collaboration will give the Bulls’ media team access to advanced tools that streamline the creation of high-quality written content, from game recaps, player bios, and athlete features to alumni spotlights and beyond.
FanWord Assist is FanWord’s AI-powered storytelling platform designed to help sports communication teams produce engaging narratives quickly and efficiently, while maintaining complete editorial control. The software blends artificial intelligence with human oversight, enabling athletic departments to elevate the voices of their student-athletes, coaches, and programs without sacrificing authenticity or depth.
“As the landscape of college athletics evolves, so does our approach to sharing stories,” said Martin Salamone, Senior Associate Athletic Director for External Affairs. “FanWord will be a game-changer for our digital team as it streamlines the process for game recaps and player bios, saving valuable time, and enabling us to create significantly more content. This efficiency also gives us the opportunity to dive deeper into the stories that resonate beyond the field of competition, building stronger connections with our fans and community.”
