July 7, 2025
INDIANOLA, Iowa – Simpson College Athletics has entered into a new partnership with FanWord, one of the leading AI and storytelling companies in college sports, to implement FanWord Assist — an innovative content creation software designed to streamline written storytelling.
As a proud NCAA Division III institution in the heart of Iowa, Simpson College has long emphasized the student-athlete experience, academic achievement, and strong community ties. With FanWord Assist, the Storm’s athletic communications team will be empowered to elevate its storytelling efforts, making it easier to share powerful narratives about student-athletes, coaches, and alumni through feature stories, game recaps, and more.
Simpson joins a growing group of Division III programs leveraging FanWord Assist, including fellow partners like Hamline University, ETBU, and Roberts Wesleyan University. This partnership underscores Simpson’s commitment to enhancing visibility for its athletic programs while continuing to invest in tools that promote efficiency and impact.
“We’re excited for how FanWord Assist can help us work more efficiently while staying focused on what matters most – telling the stories of our student-athletes,” said Emma Christensen, director of athletics communication. “The FanWord team has already been a great partner, and we’re looking forward to seeing how the platform can enhance and streamline the way we promote our programs.”
