STORYTELLING FOR SPORTS TEAMS

We Craft Powerful & Authentic Stories About Your Athletes & Coaches

FanWord is a pioneering storytelling agency that leverages the personal stories of your athletes & coaches to help you reach your goals in marketing, fundraising, recruiting, and more.

YOUR BRAND AMBASSADORS

Their Stories = Your Story

We all know that storytelling is valuable, right? But where do you even begin? Doing it effectively is almost as challenging as finding the time to do it. Here at FanWord, we understand what it takes to tell compelling stories and how to utilize them to bring people together. The one thing that separates you from any other athletic program is the people you have, and continue to, impact each and every single day. And that's what we focus on. Your current & former athletes and coaches are your most impactful ambassadors and we help you highlight them!

OUR OFFER

360° Storytelling Package

360° Storytelling Package

Strategy Assessment
• First-Person Storytelling
• Web Design & Development
• Social Media Graphics

Addons

• Video Stories
• Photography
• Influencer Marketing
• Motion Graphics
• Story Magazine

01

Strategy Assessment

It all starts here. Storytelling without focusing on the bigger picture is a waste of resources. Once we learn more about you, your community, and your objectives, we develop the roadmap to get there.

• Who are the Storytellers
• Volume of Stories
• Distribution Strategy
• Story Format
and more...

02

First-Person Storytelling

All of our stories are written in first-person. This gives each story a unique layer of authenticity that connects with your audience in ways no other content does. We manage the entire communication & creation process, allowing you to focus on your other responsibilities.

• 1-6 Stories Each Month
• Storyteller Outreach
• Storyteller Communication
• Storyteller Interview
• Content Creation
and more...

02

First-Person Storytelling

All of our stories are written in first-person. This gives each story a unique layer of authenticity that connects with your audience in ways no other content does. We manage the entire communication & creation process, allowing you to focus on your other responsibilities.

• Storyteller Outreach
• Storyteller Communication
• Storyteller Interview
• Content Creation
and more...

03

Web Design & Development

We create a custom stories.yourdomain.com website that hosts all of the stories we create. This centralized location allows your audience to conveniently access all of your stories. Unless you prefer otherwise, we will also manage the publications for you. These sites are optimized for search engines, equipped with tracking & analytics tools for retargeting, made mobile-friendly, and are combined with custom CTAs (call-to-action) on each site.

• Custom & Responsive Design
• Publication Management
• Integrated with Google Analytics
SEO
and more...

04

Social Media Graphics

Every story comes with custom social media graphics for Facebook, Twitter, and Instagram. At the start of our partnership, we create a unique social media template that, once approved, will be used for all story graphics.

• 6x Graphics Per Story
• Custom Design
• Facebook, Twitter, and Instagram
Powerful Quotes
and more...

04

Social Media Graphics

Every story comes with custom social media graphics for Facebook, Twitter, and Instagram. At the start of our partnership, we create a unique social media template that, once approved, will be used for all story graphics.

• 6x Graphics Per Story
• Custom Design
• Facebook, Twitter, and Instagram
Powerful Quotes
and more...

YOUR BENEFITS

Connect On A Deeper Level

Your brand is defined by the countless stories that you shape each and every single day. It's time to share these stories with the world. Cut through the digital content clutter, humanize your brand, and bond with your audience on a deeper level. Leverage these stories to ...

Boost Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing builds a more powerful connection than personal stories of their favorite athletes and coaches.

Establish a Positive Image

Your athletes & coaches directly represent your athletic department. Help them establish a positive brand image by going beyond numbers & statistics, and showcasing their personal side.

Support Fundraising Campaigns

Give your fundraising campaigns a personal touch by integrating the stories of your brand ambassadors. Don't make it about sales. Make it about the people.

Build Awareness

An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.

Gain A Recruiting Advantage

Put your athletic department on the map through impactful storytelling. Let us capture the stories of your current & former athletes and show the world why your school is the perfect fit for new recruits.

Re-connect With Alumni

Highlight alumni and get more out of your "Hall of Fame". Imagine having a designated page that showcases all your former greats, where they are at now, and how your athletic program helped them get there. ​

Boost Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing builds a more powerful connection than personal stories of their favorite athletes and coaches.

Support Fundraising Campaigns

Give your fundraising campaigns a personal touch by integrating the stories of your brand ambassadors. Don't make it about sales. Make it about the people.

Build Awareness

An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.

Gain A Recruiting Advantage

Put your athletic department on the map through impactful storytelling. Let us capture the stories of your current & former athletes and show the world why your school is the perfect fit for new recruits.

Re-connect With Alumni

Highlight alumni and get more out of your "Hall of Fame". Imagine having a designated page that showcases all your former greats, where they are at now, and how your athletic program helped them get there. ​

Establish a Positive Image

Your athletes & coaches directly represent your athletic department. Help them establish a positive brand image by going beyond numbers & statistics, and showcasing their personal side.

CONTACT US

Ready To Have A Conversation?!

Tell us a little bit about yourself and one of our team members will get a hold of you within the next 24 hours.

© 2019 FanWord • 151 N. 8th Street, 68508 Lincoln, NE • hello@fanword.com • 402-310-1104