STORYTELLING FOR HIGH SCHOOL ATHLETIC PROGRAMS

Connect With Your Communities Through Storytelling

High school athletics is a cornerstone in every community. By leveraging the personal stories of your most valuable asset - your athletes & coaches - we create opportunities that go far beyond the playing field.

YOUR BRAND AMBASSADORS

Their Stories = Your Story

We all know that storytelling is valuable, right? But where do you even begin? Doing it effectively is almost as challenging as finding the time to do it. Here at FanWord, we understand what it takes to tell compelling stories and how to utilize them to bring people together. The one thing that separates you from any other high school's athletic program is the people you have, and continue to, impact each and every single day. And that's what we focus on. Your current & former athletes and coaches are your most impactful ambassadors and we help you highlight them!

OUR OFFER

360° Storytelling Package

We developed a unique product that will manage all your storytelling needs and wants from start to finish.

01

Strategy Assessment

It all starts here. Storytelling without focusing on the bigger picture is a waste of resources. Once we learn more about you, your community, and your objectives, we develop the roadmap to get there.

• Who are the Storytellers
• Volume of Stories
• Distribution Strategy
• Story Format
and more...

02

First-Person Storytelling

All of our stories are written in first-person. This gives each story a unique layer of authenticity that connects with your audience in ways no other content does. We manage the entire communication & creation process, allowing you to focus on your other responsibilities.

• 1-6 Stories Each Month
• Storyteller Outreach
• Storyteller Communication
• Storyteller Interview
• Content Creation
and more...

02

First-Person Storytelling

All of our stories are written in first-person. This gives each story a unique layer of authenticity that connects with your audience in ways no other content does. We manage the entire communication & creation process, allowing you to focus on your other responsibilities.

• Storyteller Outreach
• Storyteller Communication
• Storyteller Interview
• Content Creation
and more...

03

Web Design & Development

We create a custom stories.yourdomain.com website that hosts all of the stories we create. This centralized location allows your audience to conveniently access all of your stories. Unless you prefer otherwise, we will also manage the publications for you. These sites are optimized for search engines, equipped with tracking & analytics tools for re-targeting capabilities, made mobile-friendly, and are combined with custom CTAs (call-to-action) on each site.

• Custom & Responsive Design
• Publication Management
• Integrated with Google Analytics
SEO
and more...

04

Social Media Graphics

Every story comes with custom social media graphics for Facebook, Twitter, and Instagram. At the beginning of our partnership, we will send you a social media template that matches your branding style. After your review and approval, this template will be used moving forward.

• 6x Graphics Per Story
• Custom Design
• Facebook, Twitter, and Instagram
Powerful Quotes
and more...

04

Social Media Graphics

Every story comes with custom social media graphics for Facebook, Twitter, and Instagram. At the beginning of our partnership, we will send you a social media template that matches your branding style. After your review and approval, this template will be used moving forward.

• 6x Graphics Per Story
• Custom Design
• Facebook, Twitter, and Instagram
Powerful Quotes
and more...

YOUR BENEFITS

Promote Your High School Through The Lens Of Your Athletes & Coaches

Cut through the digital content clutter, humanize your brand, and bond with your audience on a deeper level. Leverage these stories to ...

Boost Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing builds a more powerful connection than personal stories of their favorite athletes and coaches.

Support Fundraising Campaigns

Give your fundraising campaigns a personal touch by integrating the stories of your brand ambassadors. Don't make it about sales. Make it about the people.

Gain A Recruiting Advantage

Put your high school on the map through impactful storytelling. Let us capture the stories of your current & former athletes and show the world why your high school is the perfect fit for new recruits.

Re-connect With Alumni

Highlight alumni and get more out of your "Hall of Fame". Imagine having a designated page that showcases all your former greats, where they are at now, and how your athletic program helped them get there. ​

PRICING

You Choose, We Produce

Freshman

• 1x Story Website
• 6x First-Person Stories
• 18x Social Media Graphics

• 24/7 Support
• Publication Management
• Designated Project Manager

$3,000

Sophomore

• 1x Story Website
• 10x First-Person Stories
• 30x Social Media Graphics

• 24/7 Support
• Publication Management
• Designated Project Manager

$5,000

Junior

• 1x Story Website
• 24x First-Person Stories
• 90x Social Media Graphics

• 24/7 Support
• Publication Management
• Designated Project Manager

$8,000

Senior

1x Story Website
• 40x First-Person Stories
• 200x Social Media Graphics

• 24/7 Support
• Publication Management
• Designated Project Manager

$13,000

Ready To Leverage Your Stories?!

Tell us a little bit about yourself and one of our team members will get a hold of you within the next 24 hours.

© 2019 FanWord • 151 N. 8th Street, 68508 Lincoln, NE • hello@fanword.com • 402-310-1104