STORYTELLING / CREATIVE / BRANDING

Storytelling For College
Sports Conferences

Storytelling For College Sports Conferences

Storytelling For
College Sports
Conferences

FanWord is a storytelling & creative company that specializes in creating powerful and authentic stories about athletes, coaches, and other ambassadors for college sports brands to connect with their fans and audiences on a deeper level.

FanWord is a storytelling & creative company that specializes in creating powerful and authentic stories about athletes, coaches, and other ambassadors for college sports brands to connect with their fans and audiences on a deeper level.

THEIR STORIES = YOUR STORY

Highlight The Human Underneath The Jersey

Your conference is defined by the countless stories that you shape each and every single day. The stories of your athletes, coaches, alumni, fans, and others are what makes your conference unique. It's time to share these stories with the world. Stories that go beyond scores and headlines. Cut through the digital content clutter, humanize your brand, and drive the loyalty of your fans to a whole new level.
FanWord Storytelling Examples

OUR SERVICES

One Stop For All Your Needs

Storytelling

  • First-Person Storytelling
  • Videography 
  • Cinematography
  • Photography
  • Podcasts

Creative & Branding

  • Web Design & Development
  • Microsites & Landing Pages
  • Social Media Graphics
  • Branding & Logo Design
  • Graphic Design

Marketing

  • Influencer Marketing
  • Strategy & Consulting
  • Contests & Giveaways
  • Social Media Advertising
  • Social Media Management

300+

STORIES TOLD

10,000+

CREATIVE ASSETS CREATED

Millions

REACHED & TOUCHED

OUR OFFER

The 360° Storytelling Package

The 360° Storytelling Package is the perfect solution to streamline your storytelling process. High-quality content is paired with strategic content assets to boost distribution, engagement, and more. And best of all, we manage it all for you. The standard version consists of three services, check it out!

First-Person Storytelling

All stories are written in first-person. This gives each story a unique layer of authenticity that connects with your audience in ways no other content does. We manage the entire communication & creation process, allowing you to focus on your other responsibilities.

• Storyteller Outreach
• Storyteller Communication
• Story Creation
• Review Process
and more...

First-Person Storytelling Graphic FanWord

Microsite Design & Development

We create a custom stories.yourdomain.com website that hosts all of the stories we create. This site can be leveraged for sponsorship opportunities, targeting fans, is mobile-friendly, and equipped with tracking & analytics tools. Each story will also have its own unique page to maximize the reading experience.

• Custom & Responsive Design
• Publication Management
• Sponsorship Integration
• SEO
and more...

Microsite Development Graphic

Social Media Graphics

For each story, we create custom social media graphics for Facebook, Twitter, and Instagram. At the start of our partnership, we create a unique social media template that, once approved, will be used for all story graphics.

• Custom Design
• Graphics With Selected Quotes
• Facebook, Twitter, and Instagram
• Customizable Sets
and more...

Purdue Boilermakers Social Media Graphics Example FanWord

First-Person Storytelling

All stories are written in first-person. This gives each story a unique layer of authenticity that connects with your audience in ways no other content does. We manage the entire communication & creation process, allowing you to focus on your other responsibilities.

• Storyteller Outreach
• Storyteller Communication
• Story Creation
• Review Process
and more...

First-Person Storytelling Graphic FanWord

Microsite Design & Development

We create a custom stories.yourdomain.com website that hosts all of the stories we create. This site can be leveraged for sponsorship opportunities, targeting fans, is mobile-friendly, and equipped with tracking & analytics tools. Each story will also have its own unique page to maximize the reading experience.

• Custom & Responsive Design
• Publication Management
• Sponsorship Integration
• SEO
and more...

Microsite Development Graphic

Social Media Graphics

For each story, we create custom social media graphics for Facebook, Twitter, and Instagram. At the start of our partnership, we create a unique social media template that, once approved, will be used for all story graphics.

• Custom Design
• Graphics With Selected Quotes
• Facebook, Twitter, and Instagram
• Customizable Sets
and more...

Purdue Boilermakers Social Media Graphics Example FanWord

LIVE EXAMPLE

Alabama Crimson Tide

Curious to learn more? Click the button below and check out what we do for one of our amazing partners.

USE CASES

How We Can Help Your Brand

Here are some examples of how you can leverage our services to your advantage.

Comment Icon

Drive Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.

Ticket Icon

Promote Championships

Promote your championship events by leveraging the stories of former champions, coaches, and other ambassadors. Humanize the event and build buzz before it launches.

Awareness Icon

Boost Awareness

An impactful story can spread like wildfire. With the right distribution strategy, you can promote your & your members' brand in ways no other content can.

Athlete Icon

Support Recruiting

Give prospects a unique look into the member schools of your conference. Show why your conference is different and gain a unique recruiting advantage.

Star Icon

Increase Brand Affinity

Leverage your most valuable assets to build fan loyalty and brand affinity. Show your community that your conference is more than just what happens on the field.

Plus Icon

Build Personal Brands

Help your conferences' athletes build and establish their personal brand. Go beyond stats and numbers and leverage their human side.

Comment Icon

Drive Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.

Ticket Icon

Promote Championships

Promote your championship events by leveraging the stories of former champions, coaches, and other ambassadors. Humanize the event and build buzz before it launches.

Awareness Icon

Boost Awareness

An impactful story can spread like wildfire. With the right distribution strategy, you can promote your & your members' brand in ways no other content can.

Athlete Icon

Support Recruiting

Give prospects a unique look into the member schools of your conference. Show why your conference is different and gain a unique recruiting advantage.

Star Icon

Increase Brand Affinity

Leverage your most valuable assets to build fan loyalty and brand affinity. Show your community that your conference is more than just what happens on the field.

Plus Icon

Build Personal Brands

Help your athletes build and establish their personal brand. Go beyond stats and numbers and leverage their human side.

WHAT OTHERS ARE SAYING

Don't Just Take Our Word For It

We work with amazing clients in the college sports, esports, high school sports, and professional sports landscape. And they actually say nice things about us, too. See for yourself.

"

We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.

JESSICA PARE | ALABAMA | ASSOCIATE ATHLETICS DIRECTOR, COMMUNICATIONS

"

Our student-athletes have great stories to share. FanWord has helped our student-athletes tell their stories in a very personal and meaningful way. Our fan base and supporters have embraced the stories that help highlight our mission of Shaping Champions.

HERMAN HUDSON | SMU | DIRECTOR OF PUBLIC RELATIONS

"

Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.

ALEX LINDEN | NEBRASKA WESLEYAN | SPORTS INFORMATION DIRECTOR

"

We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.

JESSICA PARE

Alabama

Associate Athletics Director, Communications

"

Our student-athletes have great stories to share. FanWord has helped our student-athletes tell their stories in a very personal and meaningful way. Our fan base and supporters have embraced the stories that help highlight our mission of Shaping Champions.

HERMAN HUDSON

SMU

Director of Public Relations

"

Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.

ALEX LINDEN

Nebraska Wesleyan

Sports Information Director

Ready To Leverage Your Stories?!

Come and say hi!

A: 151 N. 8th Street, 68508 Lincoln, NE
E: hello@fanword.com
P: 402-310-1104

A: 151 N. 8th Street, 68508 Lincoln, NE
E: hello@fanword.com
P: 402-310-1104