SOLUTIONS - NIL - FANWORD BRANDUP

BrandUp - a program to help athletic departments prepare for and thrive in the new NIL era.

Changes are coming. Soon, student-athletes will be allowed to monetize their name, image, and likeness. While legislation isn't final yet, one thing is for certain - student-athletes need to prepare today to be ready for tomorrow. Our program provides your student-athletes with the knowledge, tools, and services they need to get ready and ultimately succeed in the new NIL era as well as life after sports.

Program Focus

Education

Brand Development

Brand Protection

Brand Awareness

Education

Through the FanWord platform, student-athletes have access to online courses, tailored workshops, and more that teach them everything they need to succeed in the NIL era. Everything from social media growth tactics to entrepreneurship to financial literacy and more. All courses are taught by us or one of our education partners – experts from various professions. If preferred, we can even upload educational materials from you or your corporate partners as well.

  • Online Courses
  • Workshops
  • Team Zoom Meetings

Brand Development

We offer your student-athletes a multitude of creative and branding services, ranging from student-athlete websites to social media assessments to content creation. All services allow your athletes to tell their stories and grow their brands that can be leveraged for financial gains in the NIL era as well as their professional career beyond sports. Depending on the program configuration, these services are either free to student-athletes or offered at a discount. 

  • Social Media Assessment
  • Student-Athlete Websites
  • Entrepreneurship Assistance
  • Storytelling & Content Creation
  • Logo Design
  • Podcast Development

Brand Protection

To protect the brands of your athletes and your institution, we assist with the vetting of third parties, provide your student-athletes with contract & tax reporting templates, and ensure deal disclosure for NCAA reporting purposes.

  • Third-Party Vetting
  • Contract Templates
  • Tax Assistance
  • Reporting

Brand Awareness

To truly help all of your student-athletes maximize the benefits of this new era, regardless of the size of their social media following, they need to get in front of the right brands and individuals. The FanWord platform allows student-athletes to build their own profiles and list all of the different ways someone can collaborate with them, the entrepreneurial ventures they are working on, and more, giving fans and companies a comprehensive snapshot of the athlete. In addition to that, we provide a variety of additional assets to help student-athletes gain exposure.

  • Comprehensive Student-Athlete Profiles
  • Networking
  • Social Media Directory

Designed for athletic departments and teams of all sizes and budgets.​

The FanWord Platform

The FanWord platform provides the basis for the BrandUp program. Leverage the platform to also generate revenue, use it as a recruiting tool, involve your alumni, and increase fan loyalty. All while helping your student-athletes grow, protect, and (soon) monetize their personal brands.

White-label design

The FanWord platform is custom-designed for your institution and is hosted as a subdomain of your athletic website. 

Custom configuration

Simply tell us which sections/features you want and we will make it happen. 100% customization and easy-to-adapt at all times.

Brand protection

No piece of content can be published to the platform without our (or your) review to ensure the brands of your athletes and institution are always protected.

Service offerings

More than just a platform. Student-athletes have access to personalized creative and branding services, allowing them to take their brand to the next level.

Revenue generation

Integrate your corporate partners, ticket solutions, and more to leverage the platform to generate revenue.

Fan engagement

Send your fans to the platform and give them a unique opportunity to learn more about their favorite student-athletes off the field. 

The brands of your student-athletes define the brand of your institution. Help them build the right ones.

FOR

Student-Athletes

Empowering student-athletes and helping them tell their stories and grow their brands.

FOR

Coaches

Giving coaches a competitive recruiting advantage.

FOR

Administrators

Providing administrators peace of mind by ensuring NCAA compliance.

FOR

Alumni

Establishing relationships between alumni and current student-athletes.

FOR

Corporate Partners

Providing corporate partners with unique and powerful digital sponsorship assets.

FOR

Fans

Bringing fans closer than ever to their favorite athletes and teams. 

FOR

Student-Athletes

Empowering student-athletes and helping them tell their stories and grow their brands.

FOR

Coaches

Giving coaches a competitive recruiting advantage.

FOR

Administrators

Providing administrators peace of mind by ensuring NCAA compliance.

FOR

Alumni

Establishing relationships between alumni and current student-athletes.

FOR

Corporate Partners

Providing corporate partners with unique and powerful digital sponsorship assets.

FOR

Fans

Bringing fans closer than ever to their favorite athletes and teams. 

Frequently Asked Questions

The same way you don’t want to send your football team into competition without practice, you don’t want to send your student-athletes into this new era without preparation. Everything we provide helps your student-athletes grow their personal brands and be better prepared for the future as it relates to NIL but also their time after sports.

We have three communication channels.

(1) We create a private Slack workspace for your student-athletes to ask questions, communicate with us, and more. Unless preferred otherwise, we also invite alumni to the workspace to establish relationships with your current student-athletes. (2) We also have regular live video chats with each team and their respective coaches to go over specific topics. (3) We host bi-weekly Q&A sessions that are open for any student-athlete to join.

Absolutely! The entire program as well as the platform are completely customizable, allowing us to precisely tailor it to your interests.

No! Whether all teams & student-athletes are joining the BrandUp program or just a single team/multiple teams is your decision. On top of that, we can control who has access to what type of sections/features, giving you even more flexibility.

To maximize value, the standard version of our program is set up for a three-year engagement. If you have different preferences, let’s talk.

Pricing entirely depends on the program configuration. Talk to us about your needs and wants, and we will present you a variety of options. 

100%! Check out our blog post addressing this particular question.

Our program is designed to actually help your athletes save time by showing them what they have to do instead of them having to figure it all out on their own. Read this blog post to learn more.

Ready to learn more?

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Media

Contact

151 N. 8th Street, Suite 300

68508 Lincoln, NE

hello@fanword.com

402-310-1104

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FanWord
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Personalized
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Private Slack Workspace

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