SOLUTIONS - NIL - FANWORD BRANDUP

BrandUp - a program to help athletic departments win and thrive in the new NIL era.

For Student-Athletes

Empowering student-athletes and helping them build, protect, and monetize their personal brands.

For Coaches

Giving coaches a competitive recruiting advantage and helping their student-athletes prepare for life after college.

For Administrators

Providing administrators peace of mind by ensuring NCAA compliance and brand safety for all parties involved.

The BrandUp Program

... helps every student-athlete benefit from their NIL

From your quarterback to your Olympic sport athletes, when it comes to monetizing the brands of your student-athletes, it’s important to understand that NIL rule changes create opportunities for every single student-athlete, regardless of the size of their social media following, the sport they compete in, or the school they represent. Because of our tailored approach, we can help the unheralded freshman walk-on just as much as your All-American senior.

... is tailored to the unique strengths and passions of all your student-athletes

Each student-athlete has a unique story and a different set of strengths & passions. What one of your student-athlete is interested in might not be relevant to someone else. To maximize value for your student-athletes, it’s critical to offer a solution that is tailored to their individual needs and wants and builds upon that. We take the time to really get to know your student-athletes beyond their social media and digital footprint to expose them to unique financial and career-advancing opportunities.

... is tailored to the unique strengths and passions of all your student-athletes

Each student-athlete has a unique story and a different set of strengths & passions. As a result, in order to help your student-athletes build a strong personal brand, services need to be tailored to their individual needs and wants. Because we take the time to really get to know your student-athletes beyond their social media and digital footprint, we can introduce them to unique financial and career-advancing opportunities.

Customized to your athletic department

To accommodate the unique needs and wants of your institution, BrandUp is entirely customizable with regards to service offerings, program length, how educational content is delivered, which teams have access to which services, and much more.

... is customized to your athletic department

To accommodate the unique interests of your institution, BrandUp is entirely customizable with regards to service offerings, program length, how educational content is delivered, which teams have access to which services, and much more. We are all about collaboration and a hands-on approach to truly serve your needs in the best way possible.

... saves your student-athletes time and headaches

Soon, every student-athlete wants to monetize their brand. But in between classes, workouts, practices, games, and other responsibilities, it’ll be hard to find the time doing so. Our program helps your student-athletes save time (and headaches) by providing them with all the necessary tools, knowledge, and resources to maximize their NIL value so that they don’t have to figure it out on their own. The average time a student-athletes has to commit to our program is estimated to be around two hours a month. 

... focuses on social media AND beyond

We put a ton of emphasis on social media and teaching your athletes how to turn their channels into a powerful asset. However, as the new NIL rule changes open up a many opportunities outside of social media as well such as giving private lessons, starting a company, etc., BrandUp goes beyond social media.

Changes are coming and the time to act is now. When recruits begin to ask themselves which school can help them maximize their NIL value best, you don't want to be left out of the conversation.

Designed for athletic departments and teams of all sizes and budgets.​

Program Services

Education

Through the BrandUp platform, student-athletes gain access to video lectures, short assignments, and tailored workshops that teach your athletes how to build, protect, and monetize their personal brands. Everything from NIL-related topics to social media growth tactics to podcast development to financial literacy and more. All of our educational services are geared towards your student-athletes’ interests, and are either taught by us, a former college athlete, or a subject matter expert that is a part of our “educator network”.

  • Online Video Lectures
  • Workshops
  • Financial Literacy
  • Social Media Best Practices
  • Professional Networking

Brand Assessment

We use technology to assess the digital brands of your student-athletes to track growth, development, and more. As we spend a good amount of time getting to know your student-athletes outside of their sport as well, it’s important to make sure that the brand they want to build aligns with what they are doing to help them save time and put them in the best position possible to capitalize on it. 

  • Social Media Assessment
  • Student-Athlete Surveys
  • Rate Cards

Brand Assessment

We assess the digital brands of your student-athletes to track growth, development, and more. As we spend a good amount of time getting to know your student-athletes outside of their sport as well, it’s important to make sure that the brand they want to build aligns with what they are doing to help them save time and put them in the best position possible to capitalize on it. 

  • Social Media Assessment
  • Student-Athlete Survey
  • Rate Cards

Brand Development

We provide your student-athletes with tools, resources, and branding assets such as student-athlete websites and social media report cards that allow them to tell their story and build a meaningful personal brand that can not only be leveraged for financial gains but also their professional career beyond college sports.

  • Social Media Report Cards
  • Content Strategy
  • Entrepreneurship Assistance
  • Website Design & Development
  • Storytelling

Brand Monetization

Once student-athletes get closer to monetization, we guide them through the process to make sure that you and your athletes are protected. Whether we provide them with contract templates through our platform, vet third parties, or help them with the reporting, we are the NIL partner that you and your student-athletes can rely on. 

  • Third-Party Vetting
  • Reporting Assistance
  • Contract Templates
  • Connecting Brands & Student-Athletes

Brand Monetization

Once student-athletes begin to explore monetization options, we guide them through the process to make sure that you and your athletes are protected. Whether we provide them with contract templates, vet third parties, or help them with the reporting, we are the NIL partner that you and your student-athletes can rely on. 

  • Third-Party Vetting
  • Reporting Assistance
  • Contract Templates
  • Connecting Brands & Student-Athletes

The brands of your student-athletes define the brand of your institution. Help them build the right ones.

Additional Features

PRIVATE COMMUNITY

Connect your current and former student-athletes

For partnering schools, we build a private Slack workspace reserved for your student-athletes and alumni.

The community serves as a resource for student-athletes to ask questions, receive updates, build relationships with alumni, learn about financial opportunities, and more.

As we continue to build upon our community features, your student-athletes are front and center of new innovations and are amongst the first to benefit from our developments.

STORYTELLING & MEDIA PLATFORM

Give your student-athletes a voice

As part of the program, each student-athlete learns how to become a better storyteller and hence work on their communication and marketing skills.

Every student-athlete has an opportunity to publish multiple in-depth stories about themselves on FanWord’s storytelling platform to gain additional exposure and brand awareness.

Also, your student-athletes can leverage our platform for any branded content opportunities which we assist can assist with.

STUDENT-ATHLETE MEDIA PLATFORM

Give your student-athletes a voice

As part of the program, each student-athlete learns how to become a better storyteller and produce powerful content.

Throughout the program, student-athletes will have many opportunities to publish specific content (stories, photography, videos, news articles, podcasts, etc.) on our media platform to increase their brand awareness and exposure.

The platform can also be used for any branded content opportunities.

SOCIAL MEDIA

Maximize value on social media

Social media is a very important channel for student-athletes when it comes to building their brand and monetizing their marketability. The BrandUp program puts a heavy emphasis on social media as well by providing detailed report cards, education, vetting & managing endorsement deals, and much more.

As most student-athletes, however, won’t attract significant income from endorsement deals, etc., we pay a lot of attention to social media being an asset to building their personal brand rather than defining it.

NIL SUCCESS STORIES

Boost your recruiting via storytelling

We create powerful NIL success stories about your student-athletes and publish them on a centralized and school-owned landing page that you and your coaches can use to show recruits how you will help them maximize the value of their name, image, and likeness. This can also be turned into a PDF/presentation.  

ADDITIONAL SERVICES

Discounted add-ons for your student-athletes

If your student-athletes need help with things that go beyond the program’s services (i.e. personalized content, business cards, logo design, business plan development, etc.) we offer a variety of solutions directly to your student-athletes at a discount due to their affiliation with your school. These services are offered beyond their time at your institution as well.

ADDITIONAL SERVICES

Discounted add-ons for your student-athletes

If your student-athletes need help with things that go beyond the program’s services (i.e. personalized content, business cards, logo design, business plan development, etc.) we offer a variety of solutions directly to your student-athletes at a discount due to their affiliation with your school. These services are offered beyond their time at your institution as well.

For years, we've been working with athletic departments and their student-athletes to tell their stories and build their brands. Let us put that experience to work for you today.

Frequently Asked Questions

Absolutely! Simply tell us which services you'd like to add/remove from our program and we will adjust it accordingly.

No! Whether all teams & student-athletes are joining the BrandUp program or just a single team/multiple teams is your decision.

To maximize value, the standard version of our program is set up for a four-year engagement. If you have different preferences, let’s talk.

No problem! Student-athletes can request additional help beyond the services of the BrandUp program. For example, if they need assistance with creating a logo, putting together a business plan, or something else, they can simply reach out. We offer a variety of add-on services to student-athletes at a discount due to their affiliation with your school.

Student-athletes can continue to work with us directly after graduating. If you prefer to extend services beyond their time at your institution, talk to us and we will figure out the best way forward.

Pricing entirely depends on the program configuration. Due to its customizable nature, simply talk to us about your needs and budget, and we will present you with a variety of options. 

Most importantly, how much time student-athletes invest is entirely up to them. We don't force them to do anything. While we can't control how much time your athletes spend on networking, building their podcast, or other branding-related activities, we estimate the average student-athlete having to invest 10-15 hours per year to go through our program. At the end of the day, student-athletes will take advantage of the new NIL rules. Our goal is to actually help them save time by guiding them through the process so they don't have to figure it all out on their own.

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Contact

151 N. 8th Street, Suite 300

68508 Lincoln, NE

hello@fanword.com

402-310-1104

We hate popups, too. But now that you’ve spent some time on this site, we wanted to tell you about our early bird pricing all the way through November 2020. Get in touch to learn more.