Athlete-driven stories that go beyond sports

FanWord Stories

FanWord Stories

FanWord Stories

A fully managed storytelling platform & service that humanizes your athletes and powers your brand

Humanize your athletes, help them grow their personal brands, and connect fans and supporters with your brand beyond the lines of competition

Step 1


To kick things off, let’s talk about your goals. Do you want to highlight stories that boost recruiting, fundraising, or simply engage your fans? Regardless of the goal, in our initial strategy session, we define all variables to align content with your objectives.

  • Who are the storytellers?
  • What are the stories about?
  • What content format do you prefer?
  • How many stories?

Step 2

Story Selection

Once we defined the roadmap, it’s time to find and select the right stories. You can either select the stories yourself or let us do the work for you. We use surveys, research, and other tools to ensure the perfect stories for your objectives.

Step 3

Platform Setup

Next, we build a custom, white-label platform for your organization where all stories will be published on. This is set up as a subdomain of your main site and therefore seamlessly integrates with your existing digital presence. Because our platform is custom-made for each partner, we can easily adjust the layout, integrate corporate partners, and more to match your needs and wants.

  • Custom & Responsive Design
  • Sponsor Integration
  • Custom CTAs
  • Social Sharing
  • Tracking & Analytics

Step 4

Athlete-Driven Content Creation

Our team then creates powerful and authentic stories about selected student-athletes. From short-form to long-form stories, we do it all. Our specialty is written content from an athlete’s perspective.

  • Written Content
  • Video Content
  • Audio Content
  • Photography
  • Social Media Content

Step 5

Review Process

To protect your brand and the brands of your athletes, before any content is published, we send it back to you and the student-athlete for review first.

  • Storyteller Review
  • Partner Review

Step 6

Repurpose, Publish, and Promote

Once everything looks good, we publish the content on the platform and also repurpose each story. We provide you and the student-athlete with numerous social media graphics to drive traffic to the story.

  • Publishing
  • Social Sharing
  • Social Media Graphics
  • Easy Integration with Tools like Opendorse & INFLCR

It's like having your own 'The Players' Tribune'-like site that our team manages from start to finish

Drive Sponsorship Revenue

Our stories, on average, generate 5-6x more engagements than traditional content, making our platform and content great digital & social sponsorship assets.

Empower Athletes

Give your athletes a voice to share stories from their own perspective. Show them, regardless of sport or social media audience size, that their story matters.


Help student-athletes grow their personal brands to maximize opportunities in the new NIL era.

Boost Recruiting

Show recruits what makes your team special and turn our stories into powerful recruiting assets.

25+ Creatives

Over the years, we built a vast network of creatives, ranging from writers to videographers to photographers and more, that have produced thousands of athlete-driven stories.

Save Time & Resources

Our team manages everything from storyteller selection to publishing so you can continue to focus on your day-to-day.


Stories told


Average engagements

People reached

Our partnership with FanWord offers a creative platform for Golden Grizzlies student-athletes to tell the student-athletes' stories in their unique, authentic ways.  The stories consistently rank among the most popular stories published each month.

Steven Waterfield, Director of Athletics, Oakland University

FanWord has helped our student-athletes tell their stories in a very personal and meaningful way.

Herman Hudson, Director of Public Relations, SMU

Case Study

Nebraska Huskers

After the first four months…


Stories told







Let FanWord Stories pay for itself

Drive Sponsorship Revenue

Turn FanWord Stories into a powerful digital & social sponsorship asset for corporate partners. Align your sponsors with unique and authentic content that connects with fans on a more personal level. We can activate partners on the platform, stories, and social media graphics, and guarantee 100% NCAA compliance.

Add-ons to do even more

All FanWord products are offered through the same web-based platform. Therefore, you can simply activate/deactivate any of our products at any given time.

Best-in-class education from industry experts, teaching everything from personal branding to financial literacy to social media, and much more.

Help your athletes monetize their personal brands by letting them build their own comprehensive profiles that aggregate everything in one single location.