Power your corporate partnerships with branded storytelling campaigns

With FanWord, you get to offer your corporate partners a unique & authentic activation that allows them to tap into your digital & social channels long-term. We take care of the activation, you have 100% control and keep ownership.

We plan & execute branded storytelling campaigns for sports teams, athletic departments, and agencies from start to finish.​

Our proposed campaign design!

Like some of the components but not all of them? No worries, simply let us know and we customize it precisely to your needs and wants.

01

Strategy

02

Microsite Development

03

Story Creation

04

Story Distribution

05

Performance Reports

STEP 01

Strategy

It all starts here. Let's talk about the activation, objectives, timeline, number of stories, desired reach, and more. Based on this information, we will come up with a roadmap for our storytelling campaign.

  • Campaign Objectives
  • Storyteller Personas
  • Content Format Selection
  • Distribution Strategy

and more…

STEP 02

Microsite Development

Next, we create a custom abc.yourdomain.com microsite that serves as a custom home to the storytelling content we create. Here, we introduce the campaign that is "powered by" one of your corporate partners. The site is mobile-friendly, equipped with tracking & analytics tools, and more. We will continuously update the site with fresh stories to keep your audience engaged and drive eyeballs to your corporate partner.

  • Custom & Responsive Design
  • Social Sharing
  • Email Subscription
  • Custom Call-to-Action
  • Optimized for search engines

and more…

STEP 03

Story Creation

Based on your and your partner's objectives, we then create authentic storytelling content about selected athletes, coaches, fans, or other brand ambassadors in a variety of formats. On average, our content generates 3-5x higher organic engagements. We manage the entire production & review process to make sure the output always aligns with your and your partner's needs and wants.

  • Storyteller Outreach & Communication
  • Content Creation
  • Brand Safety
  • Publishing

and more…

STEP 04

Story Distribution

Whether you aim to spread the word via organic or paid efforts, we got you covered. By default, we design multiple on-brand social media graphics per story that you can use to drive traffic to the site. If you plan on leveraging influencers or other paid initiatives to supercharge your distribution, don't hesitate to reach out.

  • Social Media Graphics
  • Influencer Marketing
  • Social Media Advertising
  • Contests & Giveaways

and more…

STEP 05

Performance Reports

We provide weekly/monthly performance reports that allow you to track results. Data will indicate what works and doesn't work to enhance your storytelling campaigns on the spot, and keep corporate partners happy at all times.

  • Social Media Engagement
  • Clicks
  • Sources
  • Website Metrics

and more…

You generate additional revenue, we execute. Think of us an extension of your team that exclusively focuses on one powerful activation.

Why FanWord?

Time Savings

Why add work to your already busy schedules? Drive results without the time commitment.

Expertise

We’ve told over 500 stories and are working with some major brands in sports.

Monetization

Offer your corporate partners a unique & modern way to affiliate with your brand.

Convenience

No need to get used to a new interface, new processes, or new project structure.

Curious to learn more? Let's chat!

A: 151 N. 8th Street, 68508 Lincoln, NE
E: hello@fanword.com
P: 402-310-1104

A: 151 N. 8th Street, 68508 Lincoln, NE
E: hello@fanword.com
P: 402-310-1104