We humanize college sports through storytelling

FanWord is a creative storytelling company that creates personal & authentic stories about athletes, coaches, and other ambassadors for college sports teams & brands to connect with their fans and audiences on a deeper level.

THEIR STORIES = YOUR STORY

The Human Underneath The Jersey

Your brand is defined by the countless stories that you shape each and every single day. The stories of your athletes, coaches, alumni, fans, and others are what makes your brand unique. It's time to share these stories with the world. Stories that go beyond scores and headlines. Cut through the digital content clutter, humanize your brand, and bond with your fans & community on a personal level.

WHAT WE DO

Storytelling From A-Z

At FanWord, it's all about authentic storytelling. Think of us as a team of passionate storytellers, creatives, and marketers that connect your brand with your audience through powerful stories, capturing the lives and experiences of selected storytellers. We specialize in three categories.

PRODUCE

Story Creation

We craft powerful & authentic stories about the lives and experiences of your brand ambassadors in various digital & non-digital formats.

PRESENT

Story Presentation

How stories are positioned and presented plays a huge role in connecting your brand to your audience of choice.

PROMOTE

Story Distribution

We help you getting the stories in front of the right audience, at the right time, and on the right channels.

300+

STORIES TOLD

10,000+

CONTENT ASSETS CREATED

Millions

REACHED & TOUCHED

OUR OFFER

The 360° Storytelling Package

We created a one-of-a-kind storytelling package that serves all your storytelling needs. It is designed to serve all college sports brands across all Divisions. The standard version consists of the following four services.

01

Strategy Assessment

It all starts here. Storytelling without focusing on the bigger picture is a waste of resources. Once we learn more about you, your brand, and your objectives, we develop the roadmap to get there. Some of the things we discuss are:

• Storyteller Persona
• Volume of Stories
• Distribution Strategy
• Story Format
and more...

02

First-Person Storytelling

Our not-so-secret secret sauce. All of our stories are written in first-person. This gives each story a unique layer of authenticity that connects with your audience in ways no other content does. We manage the entire communication, creation, and review process, allowing you to focus on your other responsibilities.

• 1-4 Stories Each Month
• Storyteller Outreach
• Storyteller Communication
• Storyteller Interview
• Content Creation
Review Process
• and more...

02

First-Person Storytelling

Our not-so-secret secret sauce. All of our stories are written in first-person. This gives each story a unique layer of authenticity that connects with your audience in ways no other content does. We manage the entire communication, creation, and review process, allowing you to focus on your other responsibilities.

• 1-4 Stories Each Month
• Storyteller Outreach
• Storyteller Communication
• Storyteller Interview
• Content Creation
Review Process
• and more...

03

Microsite Design & Development

In order to maximize the reading experience and highlight the uniqueness of the stories, we create a custom stories.yourdomain.com microsite that hosts all of the stories we create. This centralized location allows your audience to conveniently access all of your stories. Unless you prefer otherwise, we will also manage the publications for you. These sites are optimized for search engines, equipped with tracking & analytics tools for retargeting, made mobile-friendly, offer great sponsorship opportunities, are filled with custom CTAs (call-to-action) on each site, and offer much more.

• Custom & Responsive Design
• Publication Management
• Integrated with Google Analytics
• Sponsorship Integration
• Easy Share Functionality

SEO
and more...

04

Social Media Graphics

Every story comes with custom social media graphics for Facebook, Twitter, and Instagram. At the start of our partnership, we create a unique social media template that, once approved, will be used for all story graphics.

• 6x Graphics Per Story
• Custom Design
• Facebook, Twitter, and Instagram
Powerful Quotes
and more...

04

Social Media Graphics

Every story comes with custom social media graphics for Facebook, Twitter, and Instagram. At the start of our partnership, we create a unique social media template that, once approved, will be used for all story graphics.

• 6x Graphics Per Story
• Custom Design
• Facebook, Twitter, and Instagram
Powerful Quotes
and more...

Optional Add-Ons

VIDEO STORIES
AUDIO STORIES
INFLUENCER MARKETING
STORY MAGAZINE
MOTION GRAPHICS

VIDEO STORIES • AUDIO STORIES • INFLUENCER MARKETING • STORY MAGAZINE • MOTION GRAPHICS

USE CASES

What Stories Can Be Used For

When done right, storytelling is a powerful tool that results in authentic & unique content that is hard to come by anywhere else. It's this layer of authenticity & uniqueness that can truly help you move the needle in any of the following areas.

Drive Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.

Connect With Alumni

Highlighting the personal stories of your current and former athletes is a powerful way to keep your alumni involved or even re-connect with them.

Boost Recruitment

Put your brand on the map through impactful storytelling. Let us capture the stories of your current & former athletes and show the world why your team is the perfect fit for new recruits. ​

Drive Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal stories about their favorite athletes or coaches.

Connect With Alumni

Highlighting the personal stories of your current and former athletes is a powerful way to keep your alumni involved or even re-connect with them.

Boost Recruitment

Whether you want to bring in new athletes or find great talent to work for your brand, storytelling can be a powerful force to accomplish both.

Increase Brand Affinity

Leverage your most valuable assets to drive build fan loyalty and brand affinity. Show your community that your brand is more than just what happens on the field.

Support Fundraising

Give your fundraising campaigns a personal touch by integrating the stories of your brand ambassadors. Don't make it about sales. Make it about the people.​

Build Brand Awareness

An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.

Increase Brand Affinity

Leverage your most valuable assets to drive build fan loyalty and brand affinity. Show your community that your brand is more than just what happens on the field.

Support Fundraising

Give your fundraising campaigns a personal touch by integrating the stories of your brand ambassadors. Don't make it about sales. Make it about the people.​

Build Brand Awareness

An impactful story can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.

OUR OFFER

Don't Just Take Our Word For It

We work with amazing clients in the college sports, high school sports, and professional sports landscape. And they actually say nice things about us, too. See for yourself.

"

We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.

JESSICA PARE

Alabama

Associate Athletics Director, Communications

"

Our student-athletes have great stories to share. FanWord has helped our student-athletes tell their stories in a very personal and meaningful way. Our fan base and supporters have embraced the stories that help highlight our mission of Shaping Champions.

HERMAN HUDSON

SMU

Director of Public Relations

"

Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.

ALEX LINDEN

Nebraska Wesleyan

Sports Information Director

CONTACT US

Ready To Have A Conversation?!

Tell us a little bit about yourself and one of our team members will get a hold of you within the next 24 hours.

© 2019 FanWord • 151 N. 8th Street, 68508 Lincoln, NE • hello@fanword.com • 402-310-1104