The FanWord Platform
Help your players tell their stories, maximize their brand value, and showcase who they are beyond sports.
White-label design
The FanWord platform is custom-designed for your teams and is hosted as a subdomain of your website.
Custom configuration
Simply tell us which sections/features you want and we will make it happen. 100% customization and easy-to-adapt at all times.
Brand protection
No piece of content can be published to the platform without our (or your) review to ensure the brands of your players and team are always protected.
Service offerings
More than just a platform. Your players have access to personalized creative, branding, and social media services.
Revenue generation
Integrate your corporate partners, ticket solutions, and more to leverage the platform to generate revenue.
Fan engagement
Promote the platform and give fans a unique opportunity to learn more about their favorite players off the field.
Collaborations
Players get to list all of the different ways brands and fans can collaborate with them. Whether they want to promote their social media profiles for endorsement opportunities, offer private lessons, or share their coupon codes from brand partnerships – this is the perfect way for your players to summarize everything they want to do to monetize their brand in one single location.
Projects
A place for your players to promote their entrepreneurial ventures, freelance services, and other business endeavors.
Stories
Powerful stories that humanize your players and go beyond sports. These are either created by us, your staff, or your players directly. Great opportunity to involve a corporate partner as well who wants to align with unique content on digital and social media channels.
Education
Only accessible to players
A wide variety of online courses and workshops teaching your players everything from financial literacy to social media growth tactics to brand development. These educational resources are either created by us or our strategic partners. If preferred, we can also easily embed courses from your team, your corporate partners, or other outside entities. To incentivize engagement, this experience is gamified, allowing players to earn virtual points and badges for completing courses and lessons.
Services
Only accessible to players
We offer multiple creative and branding services that your players can directly request from us, ranging from logo design to website development to social media assessments, and more. Depending on your interests, these are either offered for free or at a discount to your players.
Documents
Only accessible to players
Give your players convenient access to important forms and files. Everything from contract templates to brand development resources to team policies and more.
Player Profiles
All players have their own profile that they can easily copy into their social media bios and promote online. Their profiles not only list their social channels and some personal info but also all collaborations, projects, and stories, giving fans a snapshot of their personal brand.
Help your players tell their stories and maximize their brand value
Solutions
Choose one of our most popular solutions or talk to us about a custom configuration.
FanWord Stories
Turn the FanWord platform into your very own ‘The Players’ Tribune’-like site with powerful and unique stories about your players. We produce the content and manage everything from start to finish. See example
Collaborations
Projects
Stories
Education
Services
Documents
Player Profiles
FanWord Learn
A powerful learning management system for your players to build and grow their personal brands. Our system is gamified and either comes with existing course materials or can be populated with your own.
Collaborations
Projects
Stories
Education
Services
Documents
Player Profiles
FanWord Boost
The perfect solution to help your players boost and monetize their brands.
Collaborations
Projects
Stories
Education
Services
Documents
Player Profiles
Frequently Asked Questions
How does 'Stories' work?
In a meeting, we discuss strategy and define things such as number of stories, who the storytellers are, what stories are about, etc. Then, we simply need access to contact information and images of each storyteller, and we manage the rest. Before any content is ever published, both you and the storyteller get a chance to review it. Contact us to learn more.
What does the platform cost?
Pricing entirely depends on your desired configuration. Simply talk to us about your needs and wants and we present you with some options. (We currently offer special pricing deals because of Covid)
Do you measure engagement and other metrics?
Absolutely! We send over monthly analytics reports that track engagements, visits, course participation, and much more. If preferred, we can also embed your own tracking codes on the site.