For Professional Sports

Highlight the human underneath your players

Increase fan engagement

Bring your fans closer to their favorite players than ever before.

Empower your players

Give your players a voice and equip them with the tools, knowledge, and more to succeed in life after sports as well.

Drive new revenue

Capitalize on new sponsorship inventory and unique ticketing or premium content integrations.

FanWord for Professional Sports Organizations

All FanWord solutions are offered through one single platform and therefore seamlessly integrate with one another.

An athlete storytelling platform, managed from start to finish

We build your own ‘The Players’ Tribune’-like and manage everything from start to finish. Powerful athlete-driven stories about your players that go far beyond sports. From entrepreneurial success stories to polarizing comeback celebrations, this is your chance to shine a new light on your players.

Help your players monetize their personal brand

Give your players a platform to show fans how they can collaborate with them, what entrepreneurial ventures they are working on, where to find them on social media, and much more.

Best-in-class education from industry professionals

Together with industry experts, we created comprehensive and easy-to-consume online courses and workshops about personal branding, social media, entrepreneurship, financial literacy, and more. We also provide your players with protective resources such as contract templates and third-party vetting to simplify endorsement deals and other partnership opportunities.