For Athletic Departments

We help your student-athletes grow, protect, and (soon) monetize their personal brands

The FanWord Platform

Help your student-athletes tell their stories, maximize their brand value, and showcase who they are beyond sports.

White-label design

The FanWord platform is custom-designed for your institution and is hosted as a subdomain of your athletic website. 

Custom configuration

Simply tell us which sections/features you want and we will make it happen. 100% customization and easy-to-adapt at all times.

Brand protection

No piece of content can be published to the platform without our (or your) review to ensure the brands of your athletes and institution are always protected.

Service offerings

More than just a platform. Student-athletes have access to personalized creative and branding services, allowing them to take their brand to the next level.

Revenue generation

Integrate your corporate partners, ticket solutions, and more to leverage the platform to generate revenue.

Fan engagement

Send your fans to the platform and give them a unique opportunity to learn more about their favorite student-athletes off the field. 

Collaborations

Student-athletes get to list all of the different ways brands and fans can collaborate with them. Whether they want to promote their social media profiles for endorsement opportunities, offer private lessons, or share their coupon codes from brand partnerships – this is the perfect way for your athletes to summarize everything they want to do to monetize their brand in one single location.

Projects

A place for student-athletes to promote their entrepreneurial ventures, freelance services, and other business endeavors.

Stories

Powerful stories that humanize your student-athletes and go beyond sports. These are either created by us, your staff, or your student-athletes directly. Great opportunity to involve a corporate partner as well who wants to align with unique content on digital and social media channels.

Education

Only accessible to student-athletes

A wide variety of online courses and workshops teaching your student-athletes everything from financial literacy to social media growth tactics to brand development. These educational resources are either created by us or our strategic partners. If preferred, we can also easily embed courses from your student-athlete development team, your corporate partners, or other outside entities. To incentivize engagement, this experience is gamified, allowing student-athletes to earn virtual points and badges for completing courses and lessons.

Services

Only accessible to current student-athletes

We offer multiple creative and branding services that your student-athletes can directly request from us, ranging from logo design to website development to social media assessments, and more. Depending on your interests, these are either offered for free or at a discount to student-athletes.

Documents

Only accessible to current student-athletes

Give student-athletes convenient access to important forms and files. Everything from contract templates to brand development resources to NIL-related instructions & guidelines.

Athlete Profiles

All student-athletes have their own profile that they can easily copy into their social media bios and promote online. Their profiles not only list their social channels and some personal info but also all collaborations, projects, and stories, giving fans a snapshot of their personal brand.

Help your student-athletes tell their stories and maximize their brand value today, and prepare them for the new NIL era tomorrow.

Solutions

Choose one of our most popular solutions or talk to us about a custom configuration.

FanWord 360

Turn the FanWord platform into your very own ‘The Players’ Tribune’-like site with powerful and unique stories about your student-athletes. We produce the content and manage everything from start to finish. See example

Collaborations

Projects

Stories

Education

Services

Documents

Athlete Profiles

FanWord Learn

A powerful learning management system for your student-athletes to build and grow their personal brands. Our system is gamified and either comes with existing course materials or can be populated with your own.

Collaborations

Projects

Stories

Education

Services

Documents

Athlete Profiles

FanWord BrandUp

A program to help athletic departments and student-athletes prepare for and ultimately thrive in the NIL era. Big focus on brand development, education, brand protection, and brand awareness. Get ready today!

Collaborations

Projects

Stories

Education

Services

Documents

Athlete Profiles

Frequently Asked Questions

While 'Collaborations' and 'Projects' may not be relevant to your student-athletes today, growing their personal brands and preparing them for when NIL legislation is final is very important. It's all about putting your student-athletes in the best position possible to thrive in the new era. And that's exactly what we offer here!

In a meeting, we discuss strategy and define things such as number of stories, who the storytellers are, what stories are about, etc. Then, we simply need access to contact information and images of each storyteller, and we manage the rest. Before any content is ever published, both you and the storyteller get a chance to review it. Contact us to learn more.

Absolutely! If you want to give your alumni a platform to promote themselves and their personal brands as well, we can easily make that happen. Talk to us about it!

Pricing entirely depends on your desired configuration. Simply talk to us about your needs and wants and we present you with some options.

Absolutely! We send over monthly analytics reports that track engagements, visits, course participation, and much more. If preferred, we can also embed your own tracking codes on the site.

Ready for a Conversation?