FOR SCHOOLS

Give your athletes a voice to tell their own stories

Engaging and authentic first-person feature stories for your digital and social channels

For Communications

Complement your content team

Looking to amp up your storytelling game? Let us be the creative force behind your feature stories, delivering authentic and engaging content that’ll captivate your audience. Say goodbye to bland narratives and hello to a fresh, modern approach.

For Sponsorships

Boost your revenue

Turn our content into an innovative digital & social sponsorship asset. One that your corporate partners and supporters love. On average, our stories generate 3x more engagements than traditional content.

For Fundraising

Showcase the impact of your donors' contributions.

Tell the stories of how the financial gifts of your donors impact the student-athlete experience via authentic and unique athlete features.

For NIL

Help your athletes build their brands and tell their stories

Give your athletes a platform to share stories that go beyond sports, humanize them, and build a deeper connection with their audience to drive NIL opportunities.

Save time

Creating high-quality feature stories takes time and skill. Let our team manage everything from interview to publishing so you can continue to focus on your day-to-day.

100% control

Our built-in review processes ensure that your brand — and your athletes’ brands — are protected at all times. You have full control over what is being published.

Drive revenue

Leverage our content and technology to drive revenue from sponsorships or fundraising.

Empower your athletes

Give your athletes a platform to share stories that go beyond sports and help them build their brand.

Dan Beckler

Associate AD for PR & Strategic Communications

“FanWord has been a tremendous asset in assisting the storytelling of Kansas student-athletes, coaches and staff. Their attention to detail, quick turnaround and willingness to work in collaboration with us has allowed KU to tell stories in a new and exciting way.”

WHAT WE DO

We create the most authentic athlete features

Simply pick any combination of Create, Publish, and Promote to precisely match your needs and wants.

Create

Publish

Promote

Create

Unique feature stories about your athletes

We create unique feature stories about your student-athletes. While we create content in a variety of formats, we specialize in written content from a first-person perspective, giving stories an unmatched layer of authenticity.

Publish

A dedicated landing page for all your stories

We build dedicated storytelling sites to publish the stories we create, allowing us to manage everything for you from start to finish. 

Promote

Custom, on-brand social media graphics

To simplify your life even further, we create multiple social media graphics for each story to help you promote it online.

HOW IT WORKS

Build your own solution. It's that simple.

Frequently Asked Questions

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