Branded Storytelling Campaigns
Drive sponsorship revenue through authentic student-athlete stories
Offer your corporate partners a unique social & digital brand activation that our team manages from start to finish.
A fully-managed 'The Players' Tribune'-like site and service for corporate partnership teams and athletic departments
Generate Revenue
Our stories, on average, generate 5-6x more engagements than traditional content, making it an attractive digital & compliant activation for corporate partners.
We Work. You Control
We manage the entire campaign from start to finish and never publish content without your consent. You and your team keep 100% control.
NIL
Help student-athletes grow their personal brands to maximize opportunities in the new NIL era.
Stand Out
With digital & social activations becoming more popular, it’s important to build activations that stand out to maximize value for your corporate partners.
Engage Fans
Connect fans with their favorite teams and athletes like never before.
10,000,000+
Our team has told hundreds of powerful stories that have reached well over 10,000,000 people.
Generate Revenue
Our stories, on average, generate 5-6x more engagements than traditional content, making it an attractive digital & compliant activation for corporate partners.
We Work. You Control.
We manage the entire campaign from start to finish and never publish content without your consent. You and your team own and keep 100% control.
NIL
Help student-athletes grow their personal brands to maximize opportunities in the new NIL era.
Stand Out
With digital & social activations becoming more popular, it’s important to build activations that stand out to maximize value for your corporate partners.
Engage Fans
Connect fans with their favorite teams and athletes like never before.
10,000,000+
Our team has told hundreds of powerful stories that have reached well over 10,000,000 people.
A perfect fit for both athletic departments and corporate partners that want to elevate their brand
Step 1
Strategy
To kick things off, let’s talk about your goals, timeline, KPIs, and more to maximize value for all parties involved.
- Who are the storytellers?
- What are the stories about?
- How many stories?
Step 2
Story Selection
Once we have defined the roadmap , it’s time to find and select the right stories. You can either select the stories yourself or let us do the work for you. We use surveys, research, and other tools to ensure the perfect stories for your objectives.
Step 3
Platform Setup
To maximize corporate partner awareness, we build a custom, white-label platform for your school where all stories will be published on. This is set up as a subdomain of your main site and therefore seamlessly integrates with your existing digital presence. Because our platform is custom-made for each partner, we can easily adjust the layout, CTAs, and more to match your and your corporate partner’s needs and wants.
- Custom & Responsive Design
- Custom CTAs
- Social Sharing
- Tracking & Analytics
Step 4
Athlete-Driven Content Creation
Our team then creates powerful and authentic stories about selected athletes, written from the perspective of your student-athletes.
Step 5
Review Process
To protect the brands of all parties, before any content is ever published, we send it back to you and the student-athlete for review first.
- Storyteller Review
- Partner Review
Step 6
Publish & Promote
Once everything looks good, we publish the content on the platform and also provide you and the student-athlete with social media graphics to drive traffic to the story.
- Publishing
- Social Sharing
- Social Media Graphics
Free Offer
Sponsor Proposal
Need help presenting this asset to your corporate partners? We create a presentation on your behalf that you can either send to your corporate partners or modify accordingly. 100% free. Simply contact us to talk more.
600+
Stories told
5-6x
Average engagements
∞
People reached
Our partnership with FanWord offers a creative platform for Golden Grizzlies student-athletes to tell the student-athletes' stories in their unique, authentic ways. The stories consistently rank among the most popular stories published each month.
Steven Waterfield, Director of Athletics, Oakland University
FanWord has helped our student-athletes tell their stories in a very personal and meaningful way.
Herman Hudson, Director of Public Relations, SMU
Frequently Asked Questions
Who are the storytellers?
Who the storytellers are entirely depends on your preferences. From student-athletes and alumni to fans and coaches, we do it all.
What are the stories about?
Similar to the selection of storytellers, what the stories are about will depend on your objectives. Our team will advise you and your team based on past experiences and best practices.
Can we request content in other formats as well?
Absolutely! Our team consists of multiple creatives who can produce everything from written content to video and audio content. Reach out to learn more.
What does FanWord cost?
Pricing depends on a few variables such as the total number of stories. We follow a very transparent pricing model where all of our services are accumulated into a 'per story price'.
Interested in learning more?
Tell us a little bit about yourself and one of our team members will get back to you as soon as possible.
