STORYTELLING FOR CCAA SCHOOLS

Boost Your Brand Through Powerful Storytelling

We're a pioneering storytelling agency that leverages the personal stories of your most valuable asset - your people - to reach your goals in marketing, fundraising, recruiting, and more.

At FanWord, it's all about authentic storytelling. Think of us as a team of passionate storytellers, creatives, and marketers that connect your brand with your audience through powerful stories, capturing the lives and experiences of your brand ambassadors.

YOUR BENEFITS

How Stories Can Impact Your College Sports Brand

When done right, storytelling is a powerful tool that enhances your brand on multiple fronts. Here are some examples of how storytelling can benefit your athletic program.​

Drive Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal content about their favorite athletes or coaches.​

Connect With Alumni

Highlighting former student-athletes is a powerful way to keep your alumni involved and re-connect with them.​

Boost Recruitment

Whether you want to bring in new athletes or find great talent to work for your brand, storytelling can be a powerful force to accomplish both.

Drive Fan Engagement

Fans always look for ways to get closer to their favorite teams & athletes. Nothing is more engaging than personal content about their favorite athletes or coaches.​

Connect With Alumni

Highlighting former student-athletes is a powerful way to keep your alumni involved and re-connect with them.​

Boost Recruitment

Whether you want to bring in new athletes or find great talent to work for your brand, storytelling can be a powerful force to accomplish both.

Increase Sales

Give your sales campaigns a personal touch by integrating the stories of your brand ambassadors. Allow your audience to build a personal connection with your brand.

Support Fundraising

Show donors the immediate impact their financial support has. With their help, you get to shape the lives of countless brand ambassadors.

Build Brand Awareness

Impactful story-driven content can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.

Increase Sales

Give your sales campaigns a personal touch by integrating the stories of your brand ambassadors. Allow your audience to build a personal connection with your brand.

Support Fundraising

Show donors the immediate impact their financial support has. With their help, you get to shape the lives of countless brand ambassadors.

Build Brand Awareness

Impactful story-driven content can spread like wildfire. With the right distribution strategy, you can promote your brand in ways no other content can.

OUR OFFER

CCAA Storytelling Package

Our CCAA Storytelling Package is custom-geared towards your program and brand. Everything revolves around authentic storytelling, presented in various formats, and published on your very own digital and non-digital channels.

First-Person Stories Package

Starting At $149 Per Story (usually $199)

Services Included:

• Strategy Assessment
• Monthly First-Person Written Stories (1, 2, 3, or 4)
• 3x Custom Social Media Graphics Per Story
• Microsite Development (Premium)
• Motion Graphics (Premium)

Social Media Graphics Package

Starting At $79 Per Month (usually $99)

Services Included:

• Strategy Assessment
• Monthly Custom Social Media Graphics (15, 30, 45, or 60)
• Motion Graphics (Premium)

2k+

Content Pieces Created

1m+

Engagements Earned

Emotions Triggered

"

Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.

ALEX LINDEN

Nebraska Wesleyan
Sports Information Director

"

We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.

JESSICA PARE

Alabama
Associate Athletics Director, Communications

CONTACT US

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