FOR CORPORATE PARTNERSHIP TEAMS IN SPORTS
Branded Storytelling Campaigns
Drive revenue by offering your corporate partners a unique social & digital brand activation that our team manages from start to finish.
A series of human interest stories about selected athletes, coaches, fans, and more.
Like The Players’ Tribune? Picture this type of storytelling as an activation that your corporate partners can align with.
We do the work, you own the content
We manage the entire campaign from start to finish and never publish content without your consent. You and your team own and keep 100% control over the content we produce.
Generate predictable revenue
With our transparent pricing options, you can integrate our storytelling campaigns as part of a package or a stand-alone activation, and precisely determine your upside.
A sponsorship asset that stands out
With digital & social activations becoming more popular, it’s important to build activations that stand out to maximize value for your corporate partners. Our stories do just that.
Long-term and authentic partnership integration
Logo splashing isn’t our thing. We believe in long-term, custom campaigns and content that is authentic to your corporate partner and feels like a natural fit.
Our stories have reached over 10,000,000 people
Our team has captured hundreds of powerful stories about athletes, coaches, and other brand ambassadors in all sorts of formats for years that, on average, generate 5x more organic engagements than traditional content.
Guaranteed brand safety for all parties
As former student-athletes, we understand the importance of brand protection. Ensuring brand safety for all parties involved is absolutely critical to us.
We do the work, you own the content
We manage the entire campaign from start to finish and will never publish content without your consent. You and your team own and keep 100% control over the content we produce.
Generate predictable revenue
With our transparent pricing options, you can integrate our storytelling campaigns as part of a package or a stand-alone activation, and precisely determine your upside.
Long-term and authentic partnership integration
Logo splashing isn’t our thing. We believe in long-term, custom campaigns and content that is authentic to your corporate partner and feels like a natural fit.
A sponsorship asset that stands out
With digital & social activations becoming more popular, it’s important to build activations that are stand out to maximize value for your corporate partners. Our stories do just that.
Our stories have reached over 10,000,000 people
Our team has captured hundreds of powerful stories about athletes, coaches, and other brand ambassadors in all sorts of formats for years that, on average, generate 5x more organic engagements than traditional content.
Guaranteed brand safety for all parties
As former student-athletes, we understand the importance of brand protection. Ensuring brand safety for all parties involved is absolutely critical to us.
A perfect fit for corporate partners that want to reach sports fans through unique, authentic, and emotional content.
Our proven campaign design
Step 1
Campaign Strategy
Step 2
Landing Page
Step 3
Written Content
Step 4
Social Media Graphics
Step 5
Analytics
STEP 01
Campaign Strategy
In this first step, we talk about objectives, your corporate partner, timeline, operations, and more. Based on this information, we determine who the storytellers should be (athletes, coaches, fans, etc.), what the stories should be about, and more to ensure authenticity and a great partnership alignment.
STEP 02
Landing Page
Next, we create a custom, on-brand abc.officialteamdomain.com landing page that serves as a home to the storytelling content we create. Separating the stories from traditional news content increases corporate brand awareness and makes the content stand out. We drive traffic to the landing page & stories from your team’s main website, social media accounts, and other channels. The landing page is mobile-friendly, equipped with tracking & analytics tools, and more. We manage and update the site.
STEP 02
Landing Page
Next, we create a custom, on-brand abc.officialteamdomain.com landing page that serves as a home to the storytelling content we create. Separating the stories from traditional news content increases corporate brand awareness and makes the content stand out. We drive traffic to the landing page & stories from your team’s main website, social media accounts, and other channels. The landing page is mobile-friendly, equipped with tracking & analytics tools, and more. We manage and update the site.
STEP 03
Written Content
Now, we begin capturing the stories that will be published on the landing page. All of our stories are written from a first-person perspective to give them an unmatched layer of authenticity. In accordance with the assigned staff, we also manage the entire outreach & communication process with each individual athlete, coach, fan, etc. Once a story is completed, we have multiple review processes in place to guarantee brand safety for all parties involved.
Our team creates content in all formats imaginable, including video, photography, and audio content. If you prefer a different format or a combination of multiple forms of media, simply let us know and we will accommodate accordingly.
STEP 04
Social Media Graphics
To help drive traffic to the landing page and stories, we create custom social media graphics for Facebook, Twitter, and Instagram for each story. At the start of our partnership, we create a unique social media template that, once approved, will be used for all story graphics moving forward.
STEP 04
Social Media Graphics
To help drive traffic to the landing page and stories, we create custom social media graphics for Facebook, Twitter, and Instagram for each story. At the start of our partnership, we create a unique social media template that, once approved, will be used for all story graphics moving forward.
STEP 05
Analytics
Lastly, to measure the results of our campaign, FanWord provides monthly analytics reports based on your corporate partners’ interests. We measure variables such as clicks, duration spent on the site, reach, and more.
Addons
Campaign Branding
Video Content
Media Distribution
Flexible & Risk-Free Pricing
No monthly retainers, no upfront costs. To make this a no-risk deal, we don't get compensated until a corporate partner signs. And to accommodate the current financial situation in sports, we're happy to explore creative financing options, including the deferment of payments until 2021.
Good
$ 3,000
-
Campaign Strategy
-
Landing Page
-
6x Written Stories
-
6x Social Media Graphics / Story
-
Monthly Analytics Reports
Better
$ 5,000
-
Campaign Strategy
-
Landing Page
-
12x Written Stories
-
6x Social Media Graphics / Story
-
Monthly Analytics Reports
Best
$ 7,000
-
Campaign Strategy
-
Landing Page
-
18x Written Stories
-
6x Social Media Graphics / Story
-
Monthly Analytics Reports
Like what you see but want more stories or don't need the landing page? Not a problem, simply contact us for a custom solution.
* To accommodate the current financial situation in sports, we're happy to explore creative financing options, including the deferment of payments until 2021.
FREE OFFER
Sponsor Proposal
Need help presenting this sponsorship asset to your corporate partners? We create a presentation on your behalf that you can either directly send to your corporate partners or modify accordingly. 100% free. Simply contact us to talk more.
Frequently Asked Questions
Who are the storytellers?
Anyone that is a great brand ambassador of the property you're representing. This includes athletes, coaches, fans, staff members, donors, and more. Who they are entirely depends on your corporate partner and the campaign objectives.
What are the stories about?
Similar to the selection of storytellers, what stories are about depends on the campaign objectives and your corporate partner. At FanWord, we’re all about authenticity and a natural fit. No sponsor integration should feel out of place.
Can we request content in other formats as well?
Absolutely! Our team is equipped to produce content in every format you can think of. Whether it’s written content, video, audio, photography, motion graphics, print, etc., we do it all! Simply chat with us about your preferences.
Can we customize the packages?
100%! The proposed packages are geared towards sparking your inspiration. We believe in custom solutions and therefore, talk to us and we make sure it fits your needs and wants.
