Power your corporate partnerships with branded storytelling campaigns
Let corporate partners tap into your digital & social media channels.
In a time where live college sports have gone dark, it is important to work with your sponsors and continue to add value to your partnership. We help you do just that with an innovative content strategy that leverages the power of your digital & social media channels.
In a time where live sports have gone dark, it is important to work with your sponsors and continue to add value to your partnerships. We help you do just that with an innovative content strategy that leverages the power of your digital & social media channels.
We plan & execute branded storytelling campaigns for sports teams & brands from start to finish.
STEP 01
Strategy
It all starts here. Let's talk about objectives, timeline, operations, and more. Based on this information, we will come up with a roadmap for our storytelling campaign.
- Campaign Objectives
- Storyteller Personas
- Content Format Selection
- Distribution Strategy
and more…
STEP 02
Microsite Development
Next, we create a custom abc.yourdomain.com microsite that serves as a custom home to your stories. Here, we introduce the campaign that is "powered by" one (or multiple) of your corporate partners. The microsite is mobile-friendly, equipped with tracking & analytics tools, and more. We constantly update the site with fresh stories to maximize traffic and brand exposure.
- Custom & Responsive Design
- Social Sharing
- Email Subscription
- Custom Call-to-Action
- Optimized for search engines
and more…
- Sponsorship Placement
STEP 03
Story Creation
Based on your objectives, we create authentic storytelling content about your athletes, coaches, or other brand ambassadors in a variety of formats. On average, our content generates 3-5x higher organic engagements. We manage the entire production & review process to make sure the output always aligns with your and your partner's needs and wants.
- Storyteller Outreach & Communication
- Content Creation
- Brand Safety
- Publishing
and more…
- Sponsorship Placement
STEP 04
Story Distribution
Whether you aim to spread the word via organic or paid efforts, we got you covered. By default, we design multiple social media graphics per story that you can use to drive traffic to the site. If you plan on leveraging influencers or other paid initiatives to supercharge your distribution, don't hesitate to reach out.
- Social Media Graphics
- Influencer Marketing
- Social Media Advertising
- Contests & Giveaways
and more…
- Sponsorship Placement
STEP 05
Performance Reports
We provide weekly/monthly performance reports that allow you to track results. Data will indicate what works and doesn't work to enhance your storytelling campaigns on the spot, and keep corporate partners in the loop.
- Social Media Engagement
- Clicks
- Sources
- Website Metrics
and more…
Think of us as an extension of your team that drives value to your sponsors.
Why FanWord?
Time Savings
Drive results for your partners without having to carve out a lot of time on your already-busy schedules.
Expertise
We’ve told over 400 stories and are working with some of the top brands in sports & college sports.
Monetization
Offer your corporate partners a unique & modern way to affiliate with your brand.
Convenience
No need to get used to a new interface, new processes, or new project management.
We had just finished our end-of-year retreat, and one of the topics that came up was finding a way to be better at storytelling and not just distributing press releases. After doing some research and having conversations, we felt that FanWord provided an excellent platform for us to carry out this task without us having to carve out a lot of time in our already-busy schedules.
Jessica PareAssociate Athletics Director, Communications 
Our student-athletes have great stories to share. FanWord has helped our student-athletes tell their stories in a very personal and meaningful way. Our fan base and supporters have embraced the stories that help highlight our mission of Shaping Champions.
Herman HudsonDirector of Public Relations
Nebraska Wesleyan student athletes have wonderful stories to tell and FanWord was able to work directly with our athletes to put these stories out in a professional manner. Hearing directly from Prairie Wolves athletes is a huge recruiting boost for our programs and that is exactly what we are getting with our partnership with FanWord.
Alex LindenSports Information Director 
We’ve been very happy working with Fanword this season. They’ve provided our website and fans with unique content not available elsewhere, while showcasing elements of our student-athletes not often seen or heard. Our student-athletes have been pleased with the results as well, feeling like the stories are truly their voice, while providing input on the final product.
Michael WeismanDirector of Communications
It's always a challenge to find creatives who can carry out your vision from conception to execution. Looking to capture the essence of the NEC in one video was no easy task, but Fanword was with us every step of the way with an unmatched attention to detail. The final product was something we were both proud of, and in the end, that's what a true collaboration is all about.
Ron RatnerSenior Associate Commissioner for PR/New Media/TV
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