Power your corporate partnerships with branded storytelling campaigns

Let corporate partners tap into your digital & social media channels.

In a time where live college sports have gone dark, it is important to work with your sponsors and continue to add value to your partnership. We help you do just that with an innovative content strategy that leverages the power of your digital & social media channels.

In a time where live sports have gone dark, it is important to work with your sponsors and continue to add value to your partnerships. We help you do just that with an innovative content strategy that leverages the power of your digital & social media channels.

We plan & execute branded storytelling campaigns for sports teams & brands from start to finish.

STEP 01

Strategy

It all starts here. Let's talk about objectives, timeline, operations, and more. Based on this information, we will come up with a roadmap for our storytelling campaign.

  • Campaign Objectives
  • Storyteller Personas
  • Content Format Selection
  • Distribution Strategy

and more…

STEP 02

Microsite Development

Next, we create a custom abc.yourdomain.com microsite that serves as a custom home to your stories. Here, we introduce the campaign that is "powered by" one (or multiple) of your corporate partners. The microsite is mobile-friendly, equipped with tracking & analytics tools, and more. We constantly update the site with fresh stories to maximize traffic and brand exposure.

  • Custom & Responsive Design
  • Social Sharing
  • Email Subscription
  • Custom Call-to-Action
  • Optimized for search engines

and more…

  • Sponsorship Placement

STEP 03

Story Creation

Based on your objectives, we create authentic storytelling content about your athletes, coaches, or other brand ambassadors in a variety of formats. On average, our content generates 3-5x higher organic engagements. We manage the entire production & review process to make sure the output always aligns with your and your partner's needs and wants.

  • Storyteller Outreach & Communication
  • Content Creation
  • Brand Safety
  • Publishing

and more…

  • Sponsorship Placement

STEP 04

Story Distribution

Whether you aim to spread the word via organic or paid efforts, we got you covered. By default, we design multiple social media graphics per story that you can use to drive traffic to the site. If you plan on leveraging influencers or other paid initiatives to supercharge your distribution, don't hesitate to reach out.

  • Social Media Graphics
  • Influencer Marketing
  • Social Media Advertising
  • Contests & Giveaways

and more…

  • Sponsorship Placement

STEP 05

Performance Reports

We provide weekly/monthly performance reports that allow you to track results. Data will indicate what works and doesn't work to enhance your storytelling campaigns on the spot, and keep corporate partners in the loop.

  • Social Media Engagement
  • Clicks
  • Sources
  • Website Metrics

and more…

Think of us as an extension of your team that drives value to your sponsors.

Why FanWord?

Time Savings

Drive results for your partners without having to carve out a lot of time on your already-busy schedules.

Expertise

We’ve told over 400 stories and are working with some of the top brands in sports & college sports.

Monetization

Offer your corporate partners a unique & modern way to affiliate with your brand.

Convenience

No need to get used to a new interface, new processes, or new project management.

Curious to learn more? Let's chat!

A: 151 N. 8th Street, 68508 Lincoln, NE
E: hello@fanword.com
P: 402-310-1104

A: 151 N. 8th Street, 68508 Lincoln, NE
E: hello@fanword.com
P: 402-310-1104