September 11, 2026
SAN BRUNO, Calif. – The West Coast Conference has added FanWord Assist to its strategic communications and storytelling toolkit through a new partnership with FanWord, the leading AI and storytelling company in college sports.
Stories emerge from different campuses, sports and communities throughout the year, creating opportunities to showcase student-athletes and sport programs beyond scores and statistics.
FanWord Assist gives the Conference a new way to tell these stories more efficiently. Built exclusively for college sports, the platform streamlines the process of creating various digital content, including long-form feature stories, news articles, player profiles, alumni spotlights and more. The intuitive and fully customizable interface gives athletic communications teams full editorial control while simultaneously making it easier than ever to produce content at scale.
“Our student-athletes have incredible stories that extend far beyond the scoreboard, and this partnership with FanWord allows us to share them more effectively than ever before,” said West Coast Conference Commissioner Stu Jackson. “By equipping our external team with FanWord, we can amplify the voices across our membership, showcase the tremendous achievements of our student-athletes and connect with our campus communities on a deeper, more engaging level.”
