September 28, 2026
ARLINGTON, Texas – UT Arlington Athletics has announced a partnership with FanWord, the leading AI technology & storytelling company in college sports, to expand its digital content strategy by highlighting the stories of Maverick student-athletes, coaches, alumni, and supporters.
The partnership will provide UTA Athletics with FanWord Assist, an innovative storytelling platform designed to help athletics communications departments create more engaging feature stories and digital content while increasing efficiency and expanding the reach of student-athlete, coach, alumni, and donor content.
As the demand for timely, high-quality digital content continues to grow across college athletics, the partnership will allow UTA Athletics to produce more in-depth stories that celebrate the people behind its programs while strengthening connections with fans, alumni, recruits, and the Arlington community. FanWord Assist will complement the department’s existing communications efforts by streamlining the storytelling process and creating additional opportunities to share the voices that make Maverick Athletics unique.
“At UT Arlington, our story is defined by the people who wear the Maverick uniform and those who have helped build our tradition,” Director of Intercollegiate Athletics Jon Fagg said. “Every student-athlete, coach, alum, and supporter has a story worth telling. FanWord gives us another valuable tool to share those stories in an authentic way while allowing our communications team to work more efficiently. This partnership reflects our continued commitment to elevating the Maverick brand, celebrating the accomplishments of our programs and strengthening our connection with the UTA community.”
