In the Unpacking NIL blog series, we talk about the most pressing and frequent NIL-related questions, statements, and concerns that administrators, coaches, and student-athletes ask us.
Today, we’ll take a closer look at the following statement:
“We are worried our student-athletes will spend too much time on growing their brands and it will take away from their academic and athletic commitments.”
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It’s a valid concern.
At the end of the day, you want your student-athletes to focus on their academics and sport. After all, that’s what you recruited them for, right?
So, between classes, homework, workouts, practices, and other responsibilities, where are student-athletes supposed to find the time to work on their brands and increase their NIL value without taking away from their academic and athletic commitments?
To answer this question, it’s important to look at it from a different perspective.
The new NIL rule changes are coming. Period.
Regardless of where you stand on the new legislation, soon, student-athletes will be allowed to monetize their name, image, and likeness. And if they want to take advantage of the new rules, they will do so with or without your assistance.
Now, if we use that mindset as a base, and you’re concerned about the additional time commitment, ask yourself this – would you rather have your student-athletes try to figure everything out on their own or have someone give them a roadmap that tells them what they should do based on their unique strengths and interests?
At the end of the day, student-athletes will spend time on building and monetizing their personal brands. It’s inevitable. And the more time they invest, the better their odds of benefitting from the new legislation.
While you can’t control how much time they spend on growing their social media profiles or working on their own businesses, you can help them do it the right way – and that, actually, helps them save time.
Instead of letting your student-athletes scratch their heads about why their social media audiences won’t grow or how they can leverage their passion for beatboxing to gain influence in a specific market, give them access to education, resources and services that answer those questions and put your student-athletes in the best position.
If you can wrap your head around the fact that your student-athletes will take advantage of these new rule changes, with or without your assistance, you’re one step closer to understanding why helping them grow their brands will actually minimize the amount of time they have to spend on it themselves – and that means they can continue to focus on their academic and athletic commitments.
We look forward to hearing from you.
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