August 6, 2025
VERMILLION, S.D. – The University of South Dakota Athletics Department is proud to announce a new partnership with FanWord, one of the leading AI technology and storytelling companies in college sports. Through this collaboration, South Dakota will implement FanWord’s signature software product, FanWord Assist, to streamline the creation of written storytelling content that brings its athletics community to life.
Home to a proud NCAA Division I athletics program and a strong tradition of academic and athletic excellence, South Dakota has long prioritized building meaningful connections with fans, alumni, and supporters. With FanWord Assist, the Coyotes’ communications team will be able to more efficiently produce high-quality content, such as feature stories, game recaps, athlete bios, and more, helping to elevate the voices of student-athletes, coaches, and alumni across all sports.
“We’re excited to be partnering with FanWord for the 2025-26 season,” said Steve Carlson, Assistant AD for Communications. “The South Dakota athletic communications team looks forward to streamlining productivity through FanWord, helping us create higher-quality and more content to better tell the stories and successes of our Coyote student-athletes.”
FanWord Assist empowers college athletics programs to scale their storytelling efforts through AI-assisted content generation. By reducing the time and resources typically needed to craft compelling written content, South Dakota will be able to showcase more of the stories that define the Coyote athletics experience, both on and off the field.
“We couldn’t be more excited to welcome South Dakota to the FanWord family,” said Christopher Aumueller, CEO of FanWord. “With FanWord Assist, we look forward to helping them tell more of the powerful stories that make the Coyote community so unique.”
The addition of FanWord Assist comes at a pivotal time for college athletics, where impactful storytelling is not only vital for fan engagement but also plays a growing role in athlete branding, recruitment, and NIL opportunities. For South Dakota, a member of The Summit League, this partnership ensures the department can continue to innovate while honoring the legacy and values that define Coyote Athletics.
About FanWord
FanWord is one of the leading AI technology and storytelling companies in the college sports industry, working with more than 100 athletics organizations across all levels. To learn more about FanWord’s storytelling software, FanWord Assist, click here.
