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Montreat College Athletics signs multi-year partnership with FanWord to strengthen storytelling strategy

September 19, 2025

MONTREAT, N.C.— Montreat College Athletics is proud to announce a three-year partnership with FanWord, one of the leading storytelling and technology companies in the college sports industry. Through this collaboration, Montreat will adopt FanWord Assist, the company’s AI-powered software platform designed to streamline the creation of written content—from game recaps to in-depth feature stories—enabling the Cavaliers to share their unique narratives more efficiently and authentically.
 
Montreat’s athletic communications team will leverage FanWord Assist to deepen fan engagement by highlighting the journeys of student-athletes, coaches and alumni. By reducing the time spent on drafting and editing, the platform empowers staff to focus on unearthing the personal triumphs, community impact and leadership stories that define Cavalier Athletics.
 
“We’re thrilled to team up with FanWord for the next few years,” said Christian Zylstra, Director of Athletic Communications at Montreat College. “Through their collaborative storytelling process, we believe this partnership will heighten our ability to highlight and celebrate our incredible student-athletes and their accomplishments, both in competition and in the classroom.”

Read the full release.

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