September 15, 2025
DECORAH, Iowa — Luther College Athletics is partnering with FanWord, a leading AI-powered storytelling company in college sports, to enhance how it shares the stories behind Norse Athletics. Leveraging FanWord Assist, an advanced platform that transforms stats, game notes, and interviews into polished narratives, Luther can deliver more coverage, spotlight more athletes, and engage fans more effectively than ever before.
From game recaps to player profiles and feature stories, FanWord Assist enables Luther’s communications team to produce high-quality content efficiently while maintaining authenticity and consistency. The platform provides a powerful tool for the department to showcase the full scope of Norse Athletics.
“We’re excited to partner with FanWord to streamline our storytelling efforts to showcase our student athletes,” Athletic Communications Director Christine Bjornstal said. “By utilizing FanWord Assist we can tell our story and promote our 24 varsity programs.”
