In this blog series, we talk about the most pressing and frequent NIL-related questions, statements, and concerns that administrators, coaches, and student-athletes ask us.
Today, we’ll take a closer look at the following statement:
“We’re worried about our student-athletes investing too much time into NIL and hence neglecting their academics or sport.”
Learn more about our NIL program – FanWord BrandUp
It’s a valid concern.
Between classes, homework, workouts, practices, and other responsibilities, it’s hard to fathom where student-athletes are supposed to find the time to work on their brands and NIL value.
To fully grasp how our solution, for example, helps your student-athletes actually save time, it’s important to look at this issue from a different perspective.
The new NIL rule changes are coming. Period.
Regardless of where you stand on the issue, soon, student-athletes will be allowed to monetize their name, image, and likeness. And your student-athletes will want to. So, whether you assist them in this endeavor or not won’t change their intentions.
Now, if we use that mindset as a base, and you’re concerned about the additional time commitment, ask yourself this – would you rather have your student-athletes spend 30 minutes a day on trying to figure this all out on their own or have them spend 30 minutes a week on listening to a lecture that teaches them how to actually do it.
Or differently put.
Will it be more time-consuming for your student-athletes to figure it all out on their own or to have access to a roadmap that precisely tells them what to do?
At the end of the day, student-athletes will spend time on building and monetizing their personal brands. It’s going to be inevitable.
And while you can’t control how much time they spend on growing their social media profiles or working on their own businesses, you can help them doing it the right way – and that, actually, helps them save time.
Instead of trying to figure out what content performs best on social media or why certain posts just don’t get any engagement going, for example, let someone like us educate them on social media best practices, analyze their social channels, and share recommendations to help them achieve their goals.
If you can wrap your head around the fact that your student-athletes will take advantage of these new rule changes, with or without your assistance, you’re one step closer to understanding why helping them will actually minimize the amount of time they have to spend on it themselves.
If you want to learn more about how our solution, FanWord BrandUp, educates your student-athletes and puts them on the right path to developing and monetizing their personal brands, check out our program website or send us an email at firstname.lastname@example.org.
We look forward to hearing from you.
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