FanWord and Alabama Athletics Renew Storytelling Partnership

By FanWord

Today, FanWord and Alabama Athletics announced an extension of their partnership to further help Alabama student-athletes tell their stories and grow their personal brands.

Alabama Athletics renewed its agreement with FanWord’s storytelling product, FanWord Stories, continuing its investment in student-athlete empowerment and brand-building initiatives. 

In 2021, Alabama Athletics and FanWord established The Tide Tribune — a content series dedicated to highlighting the unique stories of Alabama student-athletes, told from their own perspectives.

Since launching the campaign, dozens of Alabama student-athletes shared powerful stories, including men’s basketball player Jaden Shackelford, women’s golf alum Emma Talley, and women’s gymnast and NCAA champion Luisa Blanco.

“When we were first searching for a service to help tell the stories of our student-athletes, we knew it had to be something unique and fun for the fans to read,” said Aaron Jordan, Assistant Athletic Director, Communications. “Christopher and his team at FanWord do a sensational job of telling these stories from a first-person perspective that checked all of our boxes. We’ve received great feedback from our student-athletes and their families, as well as coaches, administrators and fans who have all enjoyed reading the first-perspective features. We are happy to partner with them for another year of storytelling.”

One of the market leaders in storytelling and brand development services for NCAA institutions and student-athletes, FanWord has 40+ partnerships with athletic departments across all levels, including Nebraska, Virginia Tech, Oklahoma, Memphis, SMU, and many more. 

“Alabama was the first P5 institution in 2019 to give us an opportunity,” said FanWord CEO, Christopher Aumueller. “Jessica Pare, Aaron Jordan, and the entire communications department have been nothing but great to work with. Alabama continues to be at the forefront of storytelling and NIL, and we’re beyond grateful to play a part in it.”

For the first installment of The Tide Tribune in 2022/2023, men’s golfer Jack Goldasich shared his unique journey. The story can be read here

To learn more about the partnership, click here.

To read more The Tide Tribune stories, click here.

About FanWord:

FanWord is an athlete storytelling and branding company that works with more than 40 athletic departments across the country to help their student-athletes build, protect, and market their personal brands through a variety of products. Click here to learn more about FanWord’s storytelling product, FanWord Stories.

Ready to learn more?

Email us at or use the form below.