February 24, 2025
MARSHALL, Texas — Looking for ways to promote its student-athletes, East Texas Baptist University is excited to announce a new partnership with FanWord, a leading storytelling and technology company in college athletics. Through this collaboration, ETBU will leverage FanWord Assist, FanWord’s innovative storytelling software, to enhance its content creation and amplify the stories of its student-athletes, coaches, and alumni.
ETBU is committed to celebrating the rich narratives that define its athletic community, and FanWord Assist will play a pivotal role in achieving that mission. By streamlining the content creation process, ETBU will be able to efficiently produce game recaps, feature stories, and personalized athlete narratives that engage fans and deepen connections within the Tigers family.
“Storytelling is a recruiting tool, and ETBU will be able to utilize our student-athlete’s stories better with this partnership,” said ETBU’s Assistant Athletic Director for Communications. “FanWord is heads and tails above one of the best companies to work with, and what they offer helps in the athletic communications area. I can’t wait to see how this technology continues to grow to improve collegiate athletics.”
