September 18, 2026
COMMERCE, Texas – East Texas A&M University Athletics has signed a multi-year agreement with FanWord, the leading AI-powered storytelling company in college sports. As part of the agreement, East Texas A&M will implement FanWord Assist, FanWord’s industry-leading communications platform, to support storytelling across every corner of the athletic department.
The platform helps communications teams dramatically reduce the time spent creating game recaps, feature stories, player bios, award nominations, transcriptions, and other digital content. Built specifically for college sports, FanWord Assist allows communicators to streamline a variety of everyday workflows, while maintaining full editorial control over every piece they publish.
“FanWord has been a great partner in helping us elevate the way we tell the East Texas A&M story,” said assistant athletics director for communications Avi Mehta. “Their platform gives us the tools to better connect our student-athletes, teams and Lion Nation with the content and stories that make our department special. We’re excited to continue building on that partnership.”
