September 7, 2026
MONTGOMERY, Ala. – Auburn University at Montgomery Athletics has partnered with FanWord, the leading AI and storytelling company in college sports.
Because no two days on an athletics communications calendar look exactly alike, a game recap can quickly give way to an award nomination, an interview that needs to be transcribed or a feature story waiting to be written. FanWord Assist brings those workflows into one platform designed exclusively around the work of college sports communicators at over 250 institutions across America.
Through an intuitive, step-by-step process, FanWord Assist makes it easier than ever to create high-quality, fully-customizable game recaps, player bios, long-form features, award nominations, interview transcriptions and other editorial content. The platform combines efficiency with extensive customization options, giving AUM the ability to establish its own preferences while maintaining complete editorial control over the final product.
“I am excited to get started with FanWord and see how it can improve the efficiency of our Athletic Communications office,” said Jesse Firman, Director of Athletic Communications at AUM. “I have spoken with several SIDs throughout the Gulf South Conference and have only heard great things about the platform. I am looking forward to seeing how FanWord can save our office time and allow us to put more focus on improving the student-athlete experience.”
The Warhawks become the latest Gulf South Conference institution to use the platform, joining West Alabama and Mississippi College. FanWord is also used by many other Division II institutions such as Florida Southern, Palm Beach Atlantic, Chico State and UNC Pembroke.
“One of the things we appreciate about athletics communications is the variety of work that comes across a communicator’s desk every day,” said Chris Aumueller, CEO of FanWord. “We’re excited to welcome AUM and give their team a resource that can support them across so many of those responsibilities.”
About FanWord
FanWord is the leading AI technology & storytelling company in college sports and works with 250 athletics organizations across all levels. To learn more about FanWord’s software, FanWord Assist, click here.
