February 7, 2025
ROCHESTER, NY—Roberts Wesleyan University has partnered with FanWord to strengthen its storytelling efforts for Redhawks Athletics. Through this collaboration, the athletic department will use FanWord Assist to produce feature stories about student-athletes, coaches, and other notable community members. FanWord Assist will also help the communications team create game recaps and other written storytelling content more efficiently.
“We are thrilled to add the FanWord platform to our Athletic Communications effort as we continue to look for more efficient and effective ways to spread the good news about Roberts Wesleyan athletics,” said Director of Athletic Communication and Strategy Kelly Vergin. “We plan to use the platform to not only speed up the process of creating feature stories but also the post-game process for posting game recaps to the Roberts Athletics website. The ease of use will allow us to spend more time immediately after games to post information, photos and videos to our social media channels.”
