About FanWord
We create athlete-driven storytelling content for your digital and social media channels
Humanize your athletes, help them grow their personal brands, and connect fans and supporters with your brand beyond the lines of competition
Generate Revenue
Our stories, on average, generate 5-6x more engagements than traditional content, making our platform and content great digital & social sponsorship assets.
Empower Athletes
Give your athletes a voice to share stories from their own perspective. Show them, regardless of sport or social media audience size, that their story matters.
NIL
Help student-athletes grow their personal brands to maximize opportunities in the new NIL era.
Boost Recruiting
Show recruits what makes your program special and turn our stories into powerful recruiting assets.
Engage Fans
Connect fans with their favorite teams and athletes like never before.
Raise Funds
Show donors how their gifts impact the student-athletes and their experiences.
Drive Sponsorship Revenue
Our stories, on average, generate 5-6x more engagements than traditional content, making our platform and content great digital & social sponsorship assets.
Empower Athletes
Give your athletes a voice to share stories from their own perspective. Show them, regardless of sport or social media audience size, that their story matters.
NIL
Help student-athletes grow their personal brands to maximize opportunities in the new NIL era.
Boost Recruiting
Show recruits what makes your program special and turn our stories into powerful recruiting assets.
Engage Fans
Connect fans with their favorite teams and athletes like never before.
Save Time & Resources
Our team manages everything from storyteller selection to publishing so you can continue to focus on your day-to-day.
How it works
Step 1
Strategy
To kick things off, let’s talk about your goals. Do you want to highlight stories that boost recruiting, fundraising, or simply engage your fans? Regardless of the goal, in our initial strategy session, we define all variables to align content with your objectives.
- Who are the storytellers?
- What are the stories about?
- What content format do you prefer?
- How many stories?
Step 2
Story Selection
Once we defined the roadmap, it’s time to find and select the right stories. You can either select the stories yourself or let us do the work for you. We use surveys, research, and other tools to ensure the perfect stories for your objectives.
Step 3
Platform Setup
Next, we build a custom, white-label platform for your organization where all stories will be published on. This is set up as a subdomain of your main site and therefore seamlessly integrates with your existing digital presence. Because our platform is custom-made for each partner, we can easily adjust the layout, integrate corporate partners, and more to match your needs and wants.
- Custom & Responsive Design
- Sponsor Integration
- Custom CTAs
- Social Sharing
- Tracking & Analytics
Step 4
Athlete-Driven Content Creation
Our team then creates powerful and authentic stories about selected student-athletes. From short-form to long-form stories, we do it all. Our specialty is written content from an athlete’s perspective.
- Written Content
- Video Content
- Audio Content
- Photography
- Social Media Content
Step 5
Review Process
To protect your brand and the brands of your athletes, before any content is published, we send it back to you and the student-athlete for review first.
- Storyteller Review
- Partner Review
Step 6
Repurpose, Publish, and Promote
Once everything looks good, we publish the content on the platform and also repurpose each story. We provide you and the student-athlete with numerous social media graphics to drive traffic to the story.
- Publishing
- Social Sharing
- Social Media Graphics
- Easy Integration with Tools like Opendorse & INFLCR
It's like having your own 'The Players' Tribune'-like site that our team manages from start to finish
Trusted by
700+
Stories told
5-6x
Average engagements
∞
People reached
Our partnership with FanWord offers a creative platform for Golden Grizzlies student-athletes to tell the student-athletes' stories in their unique, authentic ways. The stories consistently rank among the most popular stories published each month.
Steven Waterfield, Director of Athletics, Oakland University
FanWord has helped our student-athletes tell their stories in a very personal and meaningful way.
Herman Hudson, Director of Public Relations, SMU
Case Study
Nebraska Huskers
After the first four months…
13
Stories told
135k+
Reads
219k+
Engagements
4.9m+
Impressions
Let FanWord pay for itself
Drive Sponsorship Revenue
Turn our platform and content into a powerful digital & social sponsorship asset for corporate partners. Align your sponsors with unique and authentic content that connects with fans on a more personal level. We can activate partners on the platform, stories, and social media graphics, and guarantee 100% NCAA compliance.
Frequently Asked Questions
Who are the storytellers?
Storytellers will be selected based on your overall objectives.
How do you communicate with our athletes?
At the beginning of our partnership, we'd like to host a "Storytelling" workshop for your student-athletes where they get familiar with us, our mission, and what we do. Then, we have one-on-one communication via email and text with the selected storytellers.
What are the stories about?
Similarly to the selection of storytellers, what stories are about will be defined in our initial strategy session.
Why do you build a separate platform?
It is not a separate platform, but rather a subdomain of your existing digital presence. Creating a site that exclusively hosts athlete-driven stories presents a unique sponsorship and fan experience opportunity.
Will we see how the stories perform?
Absolutely! You'll have access to various data points at any given point in time.
How much does this cost?
Pricing depends on a few variables such as the number of stories as well as the format of stories. After our initial strategy session, we will present you with a few options that perfectly align with your needs and wants.