We give your student-athletes a voice to tell their own stories

About FanWord

We create athlete-driven storytelling content for your digital and social media channels

Humanize your athletes, help them grow their personal brands, and connect fans and supporters with your brand beyond the lines of competition

Generate Revenue

Our stories, on average, generate 5-6x more engagements than traditional content, making our platform and content great digital & social sponsorship assets.

Empower Athletes

Give your athletes a voice to share stories from their own perspective. Show them, regardless of sport or social media audience size, that their story matters.

NIL

Help student-athletes grow their personal brands to maximize opportunities in the new NIL era.

Boost Recruiting

Show recruits what makes your program special and turn our stories into powerful recruiting assets.

Engage Fans

Connect fans with their favorite teams and athletes like never before.

Raise Funds

Show donors how their gifts impact the student-athletes and their experiences.

Drive Sponsorship Revenue

Our stories, on average, generate 5-6x more engagements than traditional content, making our platform and content great digital & social sponsorship assets.

Empower Athletes

Give your athletes a voice to share stories from their own perspective. Show them, regardless of sport or social media audience size, that their story matters.

NIL

Help student-athletes grow their personal brands to maximize opportunities in the new NIL era.

Boost Recruiting

Show recruits what makes your program special and turn our stories into powerful recruiting assets.

Engage Fans

Connect fans with their favorite teams and athletes like never before.

Save Time & Resources

Our team manages everything from storyteller selection to publishing so you can continue to focus on your day-to-day.

How it works

Step 1

Strategy

To kick things off, let’s talk about your goals. Do you want to highlight stories that boost recruiting, fundraising, or simply engage your fans? Regardless of the goal, in our initial strategy session, we define all variables to align content with your objectives.

  • Who are the storytellers?
  • What are the stories about?
  • What content format do you prefer?
  • How many stories?

Step 2

Story Selection

Once we defined the roadmap, it’s time to find and select the right stories. You can either select the stories yourself or let us do the work for you. We use surveys, research, and other tools to ensure the perfect stories for your objectives.

Step 3

Platform Setup

Next, we build a custom, white-label platform for your organization where all stories will be published on. This is set up as a subdomain of your main site and therefore seamlessly integrates with your existing digital presence. Because our platform is custom-made for each partner, we can easily adjust the layout, integrate corporate partners, and more to match your needs and wants.

  • Custom & Responsive Design
  • Sponsor Integration
  • Custom CTAs
  • Social Sharing
  • Tracking & Analytics

Step 4

Athlete-Driven Content Creation

Our team then creates powerful and authentic stories about selected student-athletes. From short-form to long-form stories, we do it all. Our specialty is written content from an athlete’s perspective.

  • Written Content
  • Video Content
  • Audio Content
  • Photography
  • Social Media Content

Step 5

Review Process

To protect your brand and the brands of your athletes, before any content is published, we send it back to you and the student-athlete for review first.

  • Storyteller Review
  • Partner Review

Step 6

Repurpose, Publish, and Promote

Once everything looks good, we publish the content on the platform and also repurpose each story. We provide you and the student-athlete with numerous social media graphics to drive traffic to the story.

  • Publishing
  • Social Sharing
  • Social Media Graphics
  • Easy Integration with Tools like Opendorse & INFLCR

It's like having your own 'The Players' Tribune'-like site that our team manages from start to finish

Trusted by

700+

Stories told

5-6x

Average engagements

People reached

Our partnership with FanWord offers a creative platform for Golden Grizzlies student-athletes to tell the student-athletes' stories in their unique, authentic ways.  The stories consistently rank among the most popular stories published each month.

Steven Waterfield, Director of Athletics, Oakland University

FanWord has helped our student-athletes tell their stories in a very personal and meaningful way.

Herman Hudson, Director of Public Relations, SMU

Case Study

Nebraska Huskers

After the first four months…

13

Stories told

135k+

Reads

219k+

Engagements

4.9m+

Impressions

Let FanWord pay for itself

Drive Sponsorship Revenue

Turn our platform and content into a powerful digital & social sponsorship asset for corporate partners. Align your sponsors with unique and authentic content that connects with fans on a more personal level. We can activate partners on the platform, stories, and social media graphics, and guarantee 100% NCAA compliance.

Frequently Asked Questions

Storytellers will be selected based on your overall objectives.

At the beginning of our partnership, we'd like to host a "Storytelling" workshop for your student-athletes where they get familiar with us, our mission, and what we do. Then, we have one-on-one communication via email and text with the selected storytellers.

Similarly to the selection of storytellers, what stories are about will be defined in our initial strategy session.

It is not a separate platform, but rather a subdomain of your existing digital presence. Creating a site that exclusively hosts athlete-driven stories presents a unique sponsorship and fan experience opportunity.

Absolutely! You'll have access to various data points at any given point in time.

Pricing depends on a few variables such as the number of stories as well as the format of stories. After our initial strategy session, we will present you with a few options that perfectly align with your needs and wants.

Let's have a chat!