September 10, 2025
WILLIAMSBURG, Va. – William & Mary Athletics has partnered with FanWord, introducing FanWord Assist into its digital storytelling strategy to deepen the connection between the Tribe and its community. The collaboration brings a powerful, AI‑powered content solution to one of the nation’s most historic and tradition‑rich athletic programs.
FanWord is one of the leading AI technology and storytelling companies in college sports, working with more than 150 athletic organizations nationwide. Its flagship platform, FanWord Assist, equips sports communication teams to efficiently create high‑quality feature stories, game recaps, and player bios while preserving the authenticity and character that fans value most.
“We are excited to partner with FanWord to enhance the digital content we provide to our fans,” W&M Executive Associate Athletics Director for External Operations Andy Rowdon said. “FanWord’s AI-powered storytelling platform will help our media relations staff streamline coverage for each of our programs and also spark creativity as we look for innovative ways to tell the stories of Tribe Athletics, our 500+ student-athletes, and an alumni base that spans the globe.”
